Vice President of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and expand Laylo's growth engine from $XM to over $50M.

• Take ownership of the growth model, forecast, growth targets, and multi-channel strategy.

• Define growth direction, influence key metrics, and develop the team and systems to enhance results.

• Report directly to the CEO and work alongside Product, Engineering, Design, Partnerships, and Sales teams.

• Create and refine full-funnel growth strategies encompassing acquisition, activation, retention, and monetization.

• Collaborate with Product and Engineering on viral and network-effect loops, including sharing, invites, referrals, and templates.

• Develop partner-led growth initiatives with measurable sourced pipeline and annual recurring revenue (ARR).

• Scale content formats and creator collaboration programs to attract qualified inbound leads.

• Adapt U.S. growth strategies for EU/UK, LATAM, and Australia.

• Build and lead a dedicated growth team.

• Establish experimentation infrastructure, dashboards, and weekly reporting mechanisms.

• Conduct 2–5 experiments weekly, assess outcomes, and amplify successful initiatives.

• Provide weekly KPI and growth reports to the CEO.

• Initiate and expand 2–3 repeatable growth strategies.

• Enhance conversion, activation, and retention metrics while linking efforts to tangible outcomes.

• Develop predictable channel engines with clear unit economics.

• Create an experimentation framework aimed at achieving over 10 tests per week.

• Launch localized go-to-market strategies in 2–3 international markets.

⛳️ Requirements

• 4+ years of growth experience in scaling a SaaS company with an ARR of $10M-$20M+ (Series A/B stage).

• Proven history of measurable growth achievements, such as 3x+ ARR growth or payback periods of less than 6 months.

• Experience in building and scaling growth functions across acquisition, activation, retention, monetization, and referrals.

• Background in leading growth initiatives at product-led or self-serve SaaS businesses.

• Analytical and data-savvy, with experience in tools like PostHog, Google Analytics, Amplitude, or Mixpanel.

• Proficient in using modern AI tools for content ideation, editing, creative iteration, analytics, automation, and rapid prototyping.

• Ability to design a growth model and execute hands-on, including the creation of landing pages.

• Experience in scaling product-led growth, partnerships, or creator-led growth strategies.

• Comfortable with personally delivering content, creating partner kits, and managing campaigns.

• Demonstrated success in attention-grabbing marketing initiatives, campaigns, or stunts.

• Creative, resourceful, skilled in storytelling, data-driven experimentation, and collaborative communication.

• Must have personally managed revenue/ARR targets or growth OKRs within a SaaS organization.

• Experience with a company that has achieved product-market fit and scaled beyond $10M ARR.

🏝️ Benefits

• Remote work.

• Asynchronous work culture.

• Daily 30-minute standup and team-specific meetings throughout the week.