Vice President, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop Loyal's consumer and veterinary marketing capabilities in preparation for the upcoming launch of LOY-002.

• Oversee the comprehensive marketing and communications strategy from start to finish, including category strategy, target audiences, channels, messaging, and brand representation.

• Create a new category for veterinary medicine aimed at both professionals and consumers.

• Formulate initial messaging and positioning for aging care.

• Identify target audiences and the most effective ways to engage them.

• Construct detailed launch plans and establish pre-approval success metrics.

• Build and equip the marketing team as the launch date approaches.

• Develop capabilities to educate veterinary professionals, stimulate consumer demand, and enhance awareness of Loyal.

• Manage company communications and strategize on conveying the R&D pipeline, publications, partnerships, and Loyal's contributions to longevity and senior dog care.

• Report directly to the VP of Commercial and lead the current marketing team of two.

⛳️ Requirements

• Proven experience in building a marketing function from the ground up.

• Experience marketing to both consumers and professionals; experience in healthcare or animal health is advantageous.

• Experience in bringing a product to market and able to articulate what you would do differently in future endeavors.

• Possess strong preferences and insights regarding branding, balancing credibility and rigor with veterinary professionals alongside warmth and accessibility for consumers.

• Comfortable establishing strategy with an executive team while also executing tactical plans.

• Experience in hiring and developing marketing professionals.

• Capable of operating without constant metrics while defining essential performance indicators.

• Diverse marketing experience across both consumer and professional segments.

• Proven history of successful product launches.

• Strong leadership skills and ability to foster team development.

• Experience in a regulated industry is a plus, but not a requirement.

• Experience in creating initiatives that garnered attention without significant paid advertising is also a plus, but not mandatory.

🏝️ Benefits

• Comprehensive health insurance coverage — medical, dental, and vision — for you and your dependents.

• $1,000 stipend for home office equipment.

• Annual learning budget of $1,200 for books, courses, etc.

• Monthly wellness budget of $250 for gym memberships, cleaners, spas, food, etc.

• All 3-day weekends are extended to 4-day weekends.

• Unlimited vacation time and paid holidays.

• "Paw-ternity" leave — take a day off to welcome a new dog into your family.

• Competitive salary.

• Company equity options grant for new hires.