Vice President, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and enhance Genea's brand strategy, positioning, and identity.

• Spearhead the ongoing brand refresh, including a revamped website and content system.

• Oversee channel and partner marketing initiatives through integrators, resellers, and technology partners.

• Lead co-marketing efforts, partner enablement, MDF/co-op programs, and manage a partner advisory board.

• Coordinate marketing strategies across both sell-through and sell-to go-to-market approaches.

• Develop strategies for field and industry events, encompassing ISC West, a partner conference, and a technology-partner showcase.

• Manage product marketing and go-to-market strategies for product and channel launches, including sales enablement and messaging.

• Steer demand generation initiatives and campaigns aimed at net-new logo growth alongside Sales and BDR teams.

• Collaborate with Sales to analyze marketing-sourced and marketing-influenced pipeline metrics.

• Assist in creating account-level ABM reporting tailored to a channel model.

• Connect marketing's reporting and martech stack until a dedicated RevOps function is established.

• Lead, mentor, and develop the marketing team.

• Foster a collaborative and high-accountability culture within the team.

• Manage the marketing budget and oversee ROI reporting.

• Supervise hiring, development, performance management, and organizational design.

⛳️ Requirements

• Extensive, hands-on experience in channel marketing.

• Proven experience in marketing through a sell-through/channel two-tier distribution model as well as directly to end users.

• 10-12+ years of progressive experience in B2B marketing.

• Leadership in brand-building, including executing brand refreshes and modernizing positioning and identity.

• Experience in partner marketing, including co-marketing, partner enablement, and managing MDF/co-op programs.

• Knowledge of field and industry events as vital drivers for brand recognition and pipeline creation.

• Background in product marketing and launch strategies, encompassing sales enablement and messaging.

• Proficient in ABX marketing operations and attribution using Salesforce.

• Demonstrated leadership in building, mentoring, and scaling marketing teams.

• Strong executive presence and credibility to influence the leadership team.

• Willingness to travel approximately 25% of the time.

• Understanding of how marketing contributes to revenue generation.

• Capability to blend strategic thinking with hands-on execution.

• Ability to influence without authority and align cross-functional stakeholders effectively.

• Excellent communication and storytelling skills.

• Comfort with ambiguity and the ability to create structured processes.

• Enthusiasm for and proven success in AI-enabled marketing and execution.

• Must fulfill United States employment eligibility requirements; Genea is a participant in E-Verify.

🏝️ Benefits

• Competitive benefits package.

• 401k matching available.

• Paid time off (PTO).

• 100% paid parental leave.

• Options for remote work.

• Opportunities for development and training.

• Comprehensive medical, dental, and vision insurance.

• Flexible spending accounts (FSA).

• Life insurance provided.

• Accidental death and dismemberment (AD&D) insurance coverage.

• Long-term disability (LTD) coverage available.

• 401(k) retirement savings plan.