Vice President – Growth Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Lead and enhance initiatives for demand generation, pipeline acceleration, and a go-to-market strategy that aligns with Sales and Customer Success.

• Implement marketing programs focused on revenue growth through data-driven campaigns, account-based marketing strategies, and marketing automation.

• Take ownership of the marketing pipeline and revenue objectives.

• Integrate demand generation, account-based marketing, and digital-first strategies for pipeline development.

• Oversee comprehensive multi-channel demand generation initiatives, including digital marketing, ABM, and events.

• Measure and refine marketing performance to boost ROI and ensure alignment with sales goals.

• Collaborate with Product Marketing to develop messaging targeted at CHROs, Talent leaders, CFOs, and HR IT purchase influencers.

• Work together with Sales, Field Enablement, and Customer Success to design deal support strategies that expedite deal velocity and enhance customer expansion.

• Mentor and develop a revenue marketing team specializing in demand generation, digital marketing, and field marketing.

• Promote a culture of continuous experimentation, innovation, and accountability.

• Manage the marketing budget, ensuring efficient allocation of expenditure across various channels.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• A minimum of 10 years in B2B SaaS marketing, with at least 5 years in a leadership position focused on driving pipeline growth.

• Profound understanding of contemporary marketing funnels, data analytics, and revenue marketing dynamics.

• Experience with ongoing digital demand generation and multi-threaded account-based marketing strategies.

• Demonstrated capability to build, lead, and scale high-achieving marketing teams that produce measurable revenue impact.

• Proficiency in HubSpot, 6Sense, Salesforce, and various analytics tools.

• Ability to analyze complex funnel metrics and enhance conversion rates.

• Prior experience in the HR technology sector is preferred.

• Outstanding storytelling and messaging skills.

• Capability to translate intricate solutions into compelling business value for Talent leaders.

• Hands-on yet strategic leadership abilities.

• Capacity to manage a distributed team across multiple time zones from the West Coast to the UK.

• Responsible for information security awareness, training, data handling, and incident reporting as an employee.

🏝️ Benefits

• 100% coverage for Medical/Vision/Dental for employees.

• Flexible time off policy.

• Parental Paid Leave policy.

• Monthly internet stipend provided.

• Flex days available.

• Exposure to the leadership team in a high-caliber leadership environment.

• Opportunity to directly impact company revenue and market expansion.

• Chance to build a world-class marketing function.