Growth Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership and drive growth across Valerie's ecommerce brand portfolio.

• Identify, prioritize, and implement opportunities in acquisition, conversion, creativity, Amazon, TikTok, content, creators, and new growth channels.

• Collaborate closely with POD Performance, Creative, and Project leads.

• Work in conjunction with Product, Data, Brand, Affiliates, and Partnerships teams.

• Transform growth opportunities into quantifiable outcomes.

• Analyze performance metrics, question assumptions, and make challenging business decisions.

• Scale brands effectively and meet growth targets.

• Spot breakthrough opportunities.

• Convert insights and experiments into significant revenue and business growth.

• Participate in a hiring process that includes Talent, Hiring Manager, role-specific assessments, cross-functional or stakeholder interviews, and discussions with leadership.

⛳️ Requirements

• Over 8 years of experience in digital, performance marketing, growth, or ecommerce.

• At least 2 years of experience in scaling a brand or managing growth for a business, product, or portfolio.

• Demonstrated history of driving growth in DTC/ecommerce brands, with clear accountability for commercial or conversion results.

• In-depth understanding of acquisition, conversion, retention, and ecommerce growth economics.

• Extensive knowledge of paid media, including Meta, TikTok, Amazon, and other acquisition channels.

• Strong experience in developing and executing growth experiments across paid media, creative, content, landing pages, audiences, offers, and channels.

• Solid commercial and analytical capabilities, covering revenue, CAC, ROAS, MER, LTV, contribution margin, growth forecasts, and profitability.

• Profound understanding of Amazon, including its content, advertising, customer behavior, and conversion aspects.

• Strong grasp of social platforms, especially TikTok, and current trends in content, creators, and consumer behavior.

• Experience collaborating with content creators, affiliates, influencers, and brand partners.

• Proven ability to work cross-functionally with Performance, Creative, Project, Product, Data, Brand, Affiliates, and Partnerships teams.

• Exceptional communication, organizational, and decision-making abilities.

• Capability to lead and influence senior stakeholders.

• Proficient working knowledge of Google Workspace, Sheets, Slides, Drive, Canva, ClickUp, and similar tools.

• Genuine interest in AI, automation, and emerging technologies.

• Bonus: experience in scaling multiple ecommerce brands or overseeing a multi-brand portfolio.

• Bonus: experience in international markets, particularly the US and Middle East.

• Bonus: strong background in Amazon.

• Bonus: experience with TikTok Shop, TikTok Live, or other emerging social platforms.

• Bonus: experience in establishing relationships with creators, affiliates, influencers, or talent on a large scale.

• Bonus: experience in both agency and brand-side environments.

• Bonus: experience in founder-led startups or high-growth companies.

• Bonus: experience collaborating with Product, Engineering, or Data Science teams.

• Bonus: experience with AI agents, prompt engineering, workflow automation, or AI-enabled growth systems.

• Bonus: experience creating growth playbooks, experimentation frameworks, or operational systems.

🏝️ Benefits

• Competitive compensation.

• Tools necessary for optimal performance.

• Opportunities for personal growth as Valerie expands.

• Meaningful work with a noticeable impact.

• Significant ownership from day one.

• Collaboration with seasoned founders, operators, and specialists.

• An inclusive workplace where individuals from diverse backgrounds, experiences, and perspectives can thrive.