Vice President, Digital Shelf

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the digital shelf offering and its multi-year strategy for platforms such as Amazon, Walmart, TikTok Shop, and others.

• Transition clients from reactive project management to proactive, continuous planning.

• Formulate strategy for storefronts, A+ and Premium A+, detail page imagery, shelf video, TikTok Shop product pages, shoppable video, catalog and PDP content, and retail media creative.

• Validate that audit findings related to content are integrated into creative briefs.

• Anticipate the effects of AI-generated content, changes in retailer formats, shoppable formats, and creator-led TikTok Shop content.

• Manage a retail readiness and seasonal planning initiative that includes quarterly creative plans, content calendars, and seasonal refresh suggestions.

• Collaborate with commerce team members to develop plans, delegating execution to commerce and creative teams.

• Engage with Amazon, Walmart, TikTok Shop, and other platform partners on AI beta releases and forthcoming features.

• Identify opportunities where AI can minimize content production costs and shorten cycle times.

• Oversee the digital shelf content audit methodology and standards.

• Ensure audits include creative assessments, actionable recommendations, and testable hypotheses.

• Suggest content and creative analytics tools.

• Establish benchmarks for measuring and reporting creative performance on the shelf in coordination with the analyst lead.

• Assist in distinguishing the effects of creative updates from media changes.

• Act as the senior voice for commerce content during annual strategies, QBRs, renewals, and executive escalations.

• Communicate the commerce creative narrative in pitches and spearhead pursuits with Business Development.

• Create a pathway from audit findings to defined creative strategy work.

• Articulate and promote commerce creative strategy engagement models.

• Represent Tinuiti externally through speaking engagements, webinars, and collaborative projects with retail and platform partners.

• Lead creative strategists and analysts on commerce accounts while developing the leadership talent pool.

• Create playbooks and best practices for commerce content fluency.

• Collaborate with Commerce Ops, Creative, Media, and Analytics to ensure content recommendations are included in the account plan.

• Conduct a monthly review of commerce content.

• Maintain shared insights on content performance across retailers and verticals.

⛳️ Requirements

• 15+ years of experience in digital marketing, ecommerce, or creative strategy.

• A minimum of 8 years dedicated to commerce content, digital shelf, or retail media creative.

• At least 5 years in a senior leadership position.

• Proven track record of building and scaling a commerce content or creative strategy practice.

• Demonstrated measurable improvements in conversion, market share, or retail media efficiency on multi-million dollar accounts.

• Experience in leading multi-layered teams, including hiring, coaching, performance management, and succession planning.

• Experience leading cross-functional teams without direct line authority.

• Experience in managing or contributing to a P&L.

• Proficient in margin, utilization, and pricing for service offerings.

• Proven ability to convert a capability into sold, repeatable revenue.

• Credibility with client C-suite stakeholders and during competitive pitches.

• Ability to translate data into a coherent perspective on what to produce and the rationale behind it.

• Strong understanding of Amazon and Walmart content formats, including A+, Premium A+, storefronts, PDP imagery, shelf video, and sponsored creative.

• Familiarity with TikTok Shop, including product pages, shoppable video, and creator-led content.

• Capability to design audit methodologies, testing plans, and reporting standards.

• Ability to differentiate creative effects from media effects.

• Proficiency in evaluating content analytics and retail media tools.

• Strong collaborative skills across Creative, Commerce Ops, Media, and Analytics.

• Bachelor's degree in Marketing, Business, or a related field.

• Public speaking and thought leadership experience is an advantage.

• MBA or equivalent experience preferred.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off options.

• 20 paid holidays.

• Comprehensive medical, dental, vision, life, and disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Fringe benefits.

• Forma support.

• Unlimited access to telemedicine and teletherapy at no cost.

• Thankful giving initiative.

• Equity opportunities.

• Birthing parents receive 16 weeks of leave with 100% pay.

• Partners receive 12 weeks of leave with 100% pay.

• Access to on-demand learning.

• Mentorship program available.

• Leadership and management development programs and resources.

• Discretionary performance bonuses.