Vice President, Alliances – Ecosystem

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee a comprehensive partner strategy for the company.

• Assess potential partners for their strategic alignment and long-term value across all business units.

• Consolidate and streamline existing partner relationships into a unified program.

• Identify, recruit, and onboard new high-impact partners.

• Create joint go-to-market strategies with partners.

• Manage an annual revenue target sourced from partners.

• Provide partners and internal sales teams with necessary training, tools, and resources.

• Drive the generation of partner-sourced and partner-influenced pipeline with attribution and reporting mechanisms.

• Act as the main point of contact for strategic partners.

• Conduct regular business reviews to monitor performance and ensure alignment on objectives.

• Design and enhance partner programs, tiers, and incentive structures.

• Maintain partner performance metrics within CRM and partner management systems.

• Collaborate with sales, marketing, analytics, and delivery teams across different business units.

• Coordinate joint marketing initiatives and co-selling strategies.

• Relay partner feedback to product and delivery teams.

• Manage the annual events calendar for partner-facing activities.

• Oversee logistics for events, including purchase order approvals, attendee coordination, and partner funding requests.

• Ensure participation in partner events translates into pipeline opportunities.

⛳️ Requirements

• Experience in integrated marketing, digital agency, marketing services, or consulting environments.

• Bachelor's degree or equivalent experience in business, marketing, or a related discipline.

• Proven track record in managing a portfolio of strategic or technology partnerships.

• Experience across multiple types of partner ecosystems, including platform, data, or commerce partners.

• History of successfully unifying or significantly scaling an alliance/channel program across various teams or business units.

• Strong skills in stakeholder management.

• Ability to balance competing priorities among multiple internal teams or business units.

• Comfort in being accountable for revenue linked to partner-sourced or partner-influenced pipelines.

• Familiarity with martech and data platform ecosystems.

• Experience with AI-driven workflows or automation in partner enablement or program management.

• Background in integrated marketing, consulting, or digital services environments.

• Exposure to platform-based delivery models or cross-channel customer experience programs.

• Experience in scaling partner programs within a multi-business-unit or matrixed organization.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401(k) retirement plan.

• Paid holidays.

• Flexible Time Off (FTO).

• Wellness programs.

• Financial security programs.

• Professional growth programs.

• Reasonable accommodations for individuals with disabilities.