User Acquisition Specialist

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of channel-level execution and strategy, working closely with a growth manager and director to achieve outstanding growth results for a portfolio of clients in their expansion phase.

• Implement and oversee paid media campaigns across platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and more.

• Perform audience segmentation, creative testing, and ongoing experimentation to enhance performance.

• Track campaign performance metrics, including CPA and ROAS, and execute optimizations to meet client objectives.

• Engage directly with clients’ teams by delivering performance reports, explaining the reasons behind results, and outlining subsequent steps.

• Extract insights from creative testing and work alongside creative teams to inform campaign assets and creative strategies.

• Keep abreast of trends, tools, and strategies in paid media and digital marketing.

• Effectively manage budgets and time, ensuring expenditures align with campaign objectives and timelines.

⛳️ Requirements

• 1-3 years of demonstrated experience managing paid media campaigns across various platforms, such as Google Ads and Meta Ads.

• A genuine enthusiasm or innate curiosity for digital marketing, along with a strong motivation to develop channel expertise and evolve into a T-shaped marketer.

• Proficiency in platforms like Google Ads, Meta Business Manager, and Google Analytics.

• Proven ability to analyze data, derive actionable insights, and make data-driven decisions using tools like Microsoft Excel or Google Sheets.

• A developing knowledge of practical measurement concepts, including pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals, and an awareness of potential pitfalls.

• Outstanding organizational skills, capable of managing multiple projects and meeting deadlines.

• Excellent communication skills in English—both written and verbal—with the ability to articulate performance changes and subsequent actions in simple terms to clients.

• A strong desire to learn and grow as a marketer while driving performance results.

🏝️ Benefits

• Competitive salary

• Fully remote work environment

• 401(k)

• Unlimited PTO

• Pays 100% Health, Vision & Dental Insurance for US Employees

• Pays 100% Health, Vision & Dental Insurance for Canada-based Employees

• Opportunities to travel

• Flexible work hours aligned with a traditional schedule

• Collaborate with a team of marketing enthusiasts dedicated to exploring the forefront of our industry

• Work from anywhere! — We are a fully remote company (even before COVID)