Growth Marketing Lead

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Take ownership of how ClassDojo connects with new families beyond its current network.

• Develop the acquisition strategy for Dojo Sparks and Dojo Islands.

• Implement impactful acquisition experiments to create, assess, and expand channels that attract new paid users.

• Initially function as a solo growth marketing team member.

• Set the direction, execute experiments from start to finish, analyze outcomes, and scale successful initiatives.

• Create systems, processes, and partnerships that foster compounding growth.

• Collaborate with Product, Creative, Data, and Marketing leaders.

• Formulate strategies for new-user acquisition across both paid and organic channels, starting with social and influencer partnerships.

• Define hypotheses, initiate tests, evaluate results, and make decisions on scaling or discontinuing efforts.

• Identify and validate acquisition channels through manual methods, then scale successful strategies using agencies, tools, and automation.

• Establish success metrics and ROI benchmarks.

• Test value propositions, landing experiences, and onboarding processes to enhance conversion rates.

• Develop experimentation and measurement frameworks across messaging, targeting, and funnel stages.

• Leverage external resources, modern tools, and AI to maximize effectiveness.

• Contribute to the evolution of ClassDojo’s long-term growth marketing capabilities.

⛳️ Requirements

• A minimum of 8 years of experience in growth, performance, or consumer marketing.

• Preferably experience in high-growth consumer or marketplace companies.

• Demonstrated history of managing acquisition outcomes from start to finish.

• Strong analytical skills and comfort with data for evaluating ROI, conversion, and growth trade-offs.

• Experience working as a generalist in small to mid-sized teams of 30–150 people.

• Expertise in at least one acquisition channel, such as paid social, influencer, partnerships, SEO, or SEM.

• Solid understanding of other acquisition channels.

• A hands-on, action-oriented approach.

• Comfort in operating with a high degree of autonomy and dealing with ambiguity.

• Clear and concise communication skills with effective cross-functional collaboration.

• Experience in building or scaling influencer- or creator-led growth initiatives is advantageous.

• Familiarity with consumer subscription or paid consumer products is beneficial.

• Experience in early-stage or fast-scaling environments is a plus.

• Interest in utilizing AI and new tools is a plus.

🏝️ Benefits

• Remote work opportunities.

• Equal employment opportunity commitment.

• Disability and special-needs accommodations available.

• Company-wide hiring without location restrictions, with significant overlap in Americas time zones.