User Acquisition Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of channel-level execution and strategy, working in close collaboration with a growth manager and director to achieve outstanding growth outcomes for a diverse range of clients in their expansion phase.

• Plan and oversee paid media campaigns across platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and various others.

• Perform audience segmentation, creative testing, and continuous experimentation to enhance performance.

• Track campaign performance metrics (CPA, ROAS, etc.) and apply optimizations to meet client objectives.

• Work directly with the client’s team, providing performance reports and utilizing insights to explain outcomes and outline the next steps.

• Extract insights from creative testing and partner with creative teams to guide campaign assets and creative strategy.

• Keep abreast of the latest trends, tools, and strategies in paid media and digital marketing.

• Effectively manage budgets and timelines, ensuring that spending aligns with campaign objectives and schedules.

⛳️ Requirements

• 1-3 years of demonstrated experience in managing paid media campaigns across various platforms, including Google Ads and Meta Ads.

• A genuine passion or inherent curiosity for digital marketing, with a strong desire to expand channel knowledge and develop into a T-shaped marketer.

• Competence in platforms such as Google Ads, Meta Business Manager, and Google Analytics.

• Proven ability to analyze data, derive actionable insights, and make data-driven decisions using tools like Microsoft Excel or Google Sheets.

• An expanding knowledge of practical measurement concepts, including pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals, and an understanding of potential pitfalls.

• Excellent organizational skills, with the capacity to handle multiple projects and deadlines simultaneously.

• Strong verbal and written communication skills in English, with the ability to convey performance changes and next steps in straightforward language to clients.

• A commitment to learning and growing as a marketer, with a focus on driving performance results.

🏝️ Benefits

• Competitive salary

• Fully remote work environment

• 401(k) - US Employees

• Unlimited PTO

• Covers 100% of Health, Vision & Dental Insurance for US Employees

• Covers 100% of Health, Vision & Dental Insurance for Canada-based Employees

• Opportunities for travel

• Flexible work hours aligned with traditional schedules

• Collaborate with a team of marketing enthusiasts dedicated to exploring the forefront of our industry

• Work from anywhere! — We are a completely remote company (even before COVID)