Senior Growth Marketing Manager – ABM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and continually enhance improveit 360’s Target Account List in collaboration with Sales leadership.

• Create criteria for identifying, prioritizing, and categorizing high-value accounts.

• Establish strategies for 1:1, 1:few, and 1:many accounts based on account potential, ICP fit, intent, engagement, and strategic importance.

• Identify priority personas and roles within the buying committee of target accounts.

• Enhance contact coverage and account insights in partnership with Marketing Ops, RevOps, and data providers.

• Develop comprehensive ABM programs across 1:1, 1:few, and 1:many approaches.

• Convert account tiers, buying committees, and customer requirements into distinct engagement strategies.

• Coordinate account-based experiences with Paid Media, Content, Product Marketing, Events, and other channel stakeholders.

• Facilitate ongoing Sales and Marketing account reviews concentrating on priority accounts, engagement, intent, active plays, and progression.

• Translate Marketing activities and account insights into actionable recommendations for AEs and SDRs.

• Create Sales plays and enablement strategies linked to account tier, persona, engagement, and buying signals.

• Manage the target-account funnel from identifying target accounts to engaged accounts, MQA, Sales acceptance, opportunities, pipeline, and revenue.

• Define and refine the criteria for Marketing Qualified Accounts in collaboration with Sales and RevOps.

• Lead the business strategy and use cases for ZoomInfo MarketingOS and other ABM functionalities.

• Collaborate on Salesforce integrations, workflows, reporting, data hygiene, and account structures.

• Set KPIs and reporting metrics for target-account coverage, buying committee engagement, intent, MQAs, Sales acceptance, meetings, opportunities, pipeline, and revenue.

• Develop and maintain a prioritized ABM roadmap aligned with business objectives and market opportunities.

• Continuously enhance account selection, tiering, messaging, activation, and measurement.

⛳️ Requirements

• Extensive experience in building and/or leading B2B account-based marketing programs, particularly in SaaS or other complex B2B environments.

• Proven experience in establishing ABM foundations, including TAL development, account tiering, buying committee strategy, intent, personalization, and account-based metrics.

• Strong comprehension of 1:1, 1:few, and 1:many ABM models and their appropriate application.

• Experience collaborating directly with Sales leadership, AEs, and SDRs to craft joint account strategies and coordinated initiatives.

• Ability to build trust with Sales while effectively offering a strong Marketing perspective and challenging assumptions when necessary.

• Familiarity with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity, or similar tools.

• Solid understanding of Salesforce and how account, contact, opportunity, and engagement data support an ABM strategy.

• Experience partnering with Marketing Ops and RevOps on data, integrations, routing, reporting, and performance measurement.

• Strong analytical abilities and comfort in translating account-level data into clear decisions and actionable steps.

• Experience working collaboratively across functions with Paid Media, Product Marketing, Content, Events, and other Marketing teams.

• Capability to navigate between strategy and execution — constructing the framework while also launching programs in the market.

• Excellent communication, facilitation, and stakeholder management skills.

• A practical mindset: capable of developing scalable processes without unnecessary complexity.

• Must be eligible to work in the United States without sponsorship.

🏝️ Benefits

• Flexibility to work wherever and however you prefer within your country of employment – whether in-office, remote, or hybrid.

• Immediate access to comprehensive health and wellness benefits, including an annual wellness stipend from Day 1.

• 401k plan with a matching contribution of up to 4% and immediate vesting.

• Generous and flexible time-off policy (FTO).

• Employee Stock Purchase Program.