User Acquisition Manager – Part-Time

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of paid user acquisition for The Dyrt PRO subscription product.

• Oversee paid acquisition volume and efficiency in line with monthly objectives.

• Distribute spending across various platforms, campaigns, and target audiences.

• Design, launch, structure, and manage app and web acquisition campaigns.

• Handle campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and additional ad networks.

• Brief, refresh, and evaluate ad creative.

• Create and test custom product pages for the App Store.

• Ensure consistency between advertisements, store pages, and destination links.

• Validate ad-platform reporting against internal analytics data.

• Maintain conversion events, deep links, UTM parameters, and pixel integrity.

• Establish testing success criteria, analyze outcomes, and determine whether to scale, halt, or iterate.

• Produce weekly and monthly acquisition reports.

• Suggest future campaign initiatives.

• Collaborate with the Growth Manager from Monday to Wednesday on acquisition and app-funnel priorities.

• Set budgets over the weekend and transfer responsibilities on Wednesday.

⛳️ Requirements

• Experience managing app install and app event campaigns through Google Ads, Meta, and Apple Search Ads.

• Hands-on experience in building and optimizing campaigns directly within ad platforms, not via an agency.

• Proficient in allocating and pacing paid budgets in alignment with volume and efficiency goals.

• Knowledge of mobile measurement, including SKAdNetwork, deep links, custom product pages, and store listings.

• Understanding of attribution gaps.

• Ability to compare platform-reported results with independent analytics sources to resolve discrepancies.

• Strong proficiency in concise written communication.

• Comfortable utilizing AI and automation for analysis, creative production, and reporting.

• Reliable high-speed internet and a professional working environment conducive to clear video conferencing.

• Must operate within a U.S. time zone.

• A cover letter and resume are required.

🏝️ Benefits

• Fully remote position.

• Part-time schedule of 24 hours/week, Monday through Wednesday.

• Flexible remote work arrangements from a U.S. time zone.

• Equal opportunity workplace.

• Inclusive platform and community.