Senior Performance Acquisition Lead – Cash Offer

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take charge of paid acquisition as an integrated system encompassing channels, budgets, messaging, creatives, landing pages, and measurement.

• Enhance the Cash Offer brand and attract US homeowners looking to sell their properties.

• Initiate, oversee, and expand Google and Meta campaigns.

• Create TikTok campaigns and assess X and ChatGPT Ads where a valid business case is established.

• Distribute budget across channels, markets, and audiences based on lead quality and commercial results.

• Translate seller insights into offers, creative briefs, and landing-page tests in collaboration with creative and development partners.

• Link campaign data to CRM and downstream outcomes, including qualified leads, accepted and published leads, sales, refunds, and realized revenue.

• Enhance attribution processes.

• Establish a consistent testing and reporting framework and independently drive solutions.

• Set a performance baseline and agree on targets within the first 30 days.

• Prioritize and implement improvements in campaigns, creatives, and funnels.

• Identify channel and market combinations that warrant investment and develop a data-driven scaling strategy.

• Generate more qualified, commercially valuable seller leads at a sustainable acquisition cost, ensuring a positive contribution post-acquisition and considering downstream quality and refund impacts.

⛳️ Requirements

• Demonstrated hands-on management of both Google and Meta platforms, including multi-channel budget decisions — not merely agency oversight.

• Proven experience in US lead generation.

• Relevant experience in generating motivated seller and homeowner leads; backgrounds in home services, mortgage, insurance, or lead marketplaces are also appreciated.

• Evidence of enhancing lead quality and business metrics beyond platform CPL and ROAS.

• Experience in optimizing creatives, landing pages, and conversion flows in collaboration with designers and developers, validated through tracking and CRM data.

• Ability to learn quickly and execute independently.

• Proficient with AI and automation technologies.

• Understanding of platform policies and privacy regulations.

• Clear communication in professional English and demonstrated end-to-end ownership.

• Experience with TikTok is a significant advantage.

• Candidates should submit a CV or LinkedIn profile, 1–2 relevant case studies, availability, and compensation expectations.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.