User Acquisition Manager – Google Display

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Initiate, enhance, and expand Google Display campaigns aimed at attracting new users.

• Oversee monthly media budgets exceeding $100,000 while responsibly scaling successful campaigns.

• Take ownership of performance against key metrics, primarily focusing on Spend and CPA.

• Develop a consistent pipeline of audience, placement, offer, and creative hypotheses.

• Provide guidance to designers on banner concepts and variations; evaluate results and iterate swiftly.

• Cease underperforming tests, amplify successful ones, and explore new growth avenues.

• Collaborate closely with creative, analytics, product, and leadership teams.

⛳️ Requirements

• 5+ years of direct PPC/performance marketing experience, with a focus on Google Display.

• Established experience in a B2C product company.

• Solid track record in display/banner acquisition for new users, rather than primarily Google Search or remarketing.

• Experience managing a monthly ad budget of at least $100,000.

• Familiarity with international markets, particularly Tier-1 markets and ideally Europe and/or Asia.

• Strong proficiency in CPA-based optimization, creative testing, and large-scale hypothesis generation.

• Background in mass-market digital products, applications, or gaming.

• English proficiency: B1 or higher.

• Ability to thrive in a fast-paced start-up environment.

🏝️ Benefits

• Career development: An opportunity to advance within a new, high-impact team.

• Global impact: Engage with a vast international customer base across various markets.

• Flexibility: Fully remote, full-time position.

• Collaborative environment: Work alongside creative, analytics, product, and leadership teams.

• Competitive salary.

• Performance bonus after probation that can reach up to 250% in addition to base salary.