User Acquisition Manager

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Oversee and expand paid acquisition campaigns mainly on Meta, with potential growth into Google Ads and additional platforms.

• Conduct creative hypothesis testing in collaboration with the creative team.

• Enhance audience targeting and segmentation.

• Work alongside the CRO team to boost funnel conversion rates.

• Provide briefs to the creative team on hypotheses and assist in steering creative direction.

• Monitor, analyze, and report on performance utilizing internal analytics and attribution tools.

• Play a role in developing evergreen campaign strategies and seasonal initiatives such as Black Friday and Q4.

• Discover new audience segments and geographical areas for scaling efforts.

• Manage real monthly acquisition budgets ranging from $300K to $1M+

⛳️ Requirements

• 2–4+ years of experience in paid user acquisition.

• Required experience with Meta.

• Proven track record in managing budgets exceeding $300K monthly; this role entails overseeing $1M+ in monthly spending.

• Strong comprehension of white-hat verticals.

• Practical experience with web funnels and subscription-based products.

• Proficient in working with Looker Studio, Tableau, Power BI, or equivalent analytics tools.

• Familiarity with attribution models and experience using Northbeam, Triple Whale, or similar tools.

• Experience in collaborating with creative and CRO teams.

• Fluent in English.

• Experience with Google Ads.

• Knowledge of Applovin is a significant advantage.

• Proficiency in additional European languages (Spanish, French, German, Italian, Portuguese) is a plus.

• Experience across various geographies and audience demographics.

🏝️ Benefits

• Quarterly performance bonuses linked to company outcomes.

• Office locations in Vilnius or Barcelona, or the option to work fully remotely (GMT+3 preferred).

• Annual international work retreats.

• Robust infrastructure and advanced tools provided through the Kilo Group ecosystem.

• Access to senior talent and a focused team environment.

• Clear pathways to leadership roles.

• Management of a monthly budget ranging from $300K to $1M+