Mobile User Acquisition Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize, initiate, and enhance app installation campaigns across user acquisition networks and app DSPs.

• Emphasize acquiring high-quality players rather than focusing solely on cost-efficient installations.

• Convert the growth strategy outlined by the Head of Mobile into actionable channel plans, budgets, and testing schedules.

• Provide updates on progress toward shared mobile KPIs.

• Evaluate cohort, LTV, retention, and ROAS data to identify optimal times for scaling, reallocating budgets, or halting campaigns.

• Work in tandem with BI and the Head of Mobile to establish MMP setup, ensure attribution accuracy, and conduct incrementality testing, including SKAN and ATT.

• Collaborate and iterate with creative teams on concepts and messaging aimed at skill gaming audiences.

• Join forces with product, CRO, and CRM teams to enhance conversion rates, activation, and retention.

• Guarantee that campaigns adhere to platform and regulatory standards.

⛳️ Requirements

• Demonstrated experience in acquiring players for skill gaming applications.

• Proven success in mobile user acquisition and app performance marketing.

• Experience in scaling gaming applications and managing substantial media budgets.

• Extensive hands-on knowledge of UA networks and app DSPs, such as AppLovin, Unity Ads, ironSource, Moloco, and Liftoff.

• Proficient with AppsFlyer and similar MMPs and mobile analytics tools; familiarity with AppsFlyer is crucial.

• Strong skills in cohort, LTV, and ROI analysis.

• Capability to simplify complex data into actionable optimization strategies.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Experience in iGaming or social casino sectors is a plus.

• Ability to collaborate across creative, product, BI, and analytics teams while adapting to evolving priorities.

🏝️ Benefits

• Genuine ownership from the outset.

• Direct communication with decision-makers.

• Autonomy to create and make decisions with minimal bureaucratic hurdles.

• Transparent communication through Slack.

• Documented outcomes in Monday.com.

• Adherence to agreed-upon deadlines.

• Engaged communication via cameras-on calls.

• Equal-opportunity workplace dedicated to diversity, inclusion, and employee contributions.

• Non-traditional career paths and diverse viewpoints are encouraged.