TV, Video, Audio & Display Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive TV, video, audio, and display campaigns to attract new customers, boost revenue, and increase LTV.

• Interpret data and media insights into actionable decisions.

• Implement practical innovations and scale successful strategies.

• Leverage Bliss Point insights, including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights to optimize investment.

• Collaborate with Client Leadership, Media Investment, Econometrics, Creative, as well as Search, Social, and Commerce/Retail Media teams.

• Transform business objectives into TVAD strategies encompassing awareness, consideration, and performance channels.

• Oversee daily client strategy and execution.

• Deliver growth-oriented updates and quarterly business reviews linking media efforts to revenue, CAC, LTV, and incremental reach.

• Integrate TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative initiatives.

• Utilize DSP capabilities and optimization prudently, pilot initiatives safely, measure outcomes, and scale successful efforts.

• Apply Bliss Point insights to budgets and innovations while delivering structured product feedback.

• Create valid TVAD tests, establish success metrics, maintain reporting cadence, and predict impact and risk.

• Advocate for Tinuiti’s measurement and attribution framework.

• Clarify model limitations and support data/operations integrity.

• Eliminate recurring inefficiencies such as unmanaged frequency, low-quality inventory, and overlap.

• Assist the Pod in adopting improved working methodologies.

• Mentor junior team members who do not have direct reports.

• Set annual objectives and KPIs for complex clients.

• Plan and implement practical innovations, recording decisions and learnings.

• Promote responsible adoption of Bliss Point and platform optimization.

⛳️ Requirements

• 5–7 years of experience managing TV/video/audio/display at scale with complete ownership, or 5–7 years in analytical roles with substantial media analytics exposure.

• Knowledge of DSPs/ad platforms, verification/IVT/viewability, audience/data utilization, and frequency management.

• Proficient in coordinating with publishers/PMPs/partners.

• Experience with incrementality/lift and basic A/B testing methodologies.

• Strong forecasting skills.

• Ability to connect media efforts to revenue, CAC, LTV, and incremental reach/attention.

• Advanced proficiency in Excel/Sheets.

• Familiarity with SQL is preferred.

• Experience with GA4 and platform analytics.

• Strong documentation and communication skills.

• Ability to craft client-ready narratives.

• Clear expectation-setting abilities.

• Effective collaboration with Econometrics, Creative, channel teams, and Client Leadership.

• Familiarity with identity/clean-room concepts, attention metrics, brand lift studies, MMM/MTA literacy, YouTube, dynamic creative (DCO), and Bliss Point or similar platforms is a plus.

🏝️ Benefits

• Incentive pay program (RevShare) that includes a monthly variable revenue payment opportunity.

• Discretionary annual performance bonus.

• Unlimited paid time off.

• Fully remote working environment.

• Flexible time off policies.

• 20 paid holidays.

• Comprehensive Medical, Dental, Vision, Life & Disability coverage.

• Flexible Spending Accounts.

• Retirement matching up to 4% of contributions at 100%.

• Fringe benefits.

• Forma resources.

• Unlimited Telemedicine and Teletherapy services at no cost.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of paid leave at 100% salary.

• Partners are eligible for 12 weeks of paid leave at 100% salary.

• On-demand learning opportunities.

• Mentorship program available.

• Leadership and management development programs and resources provided.