TV, Video, Audio & Display Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive TV, video, audio, and display initiatives

• Acquire new customers, boost revenue, and increase LTV while ensuring operational efficiency

• Convert data and media insights into actionable decisions

• Implement practical innovations and expand successful strategies

• Leverage Bliss Point insights to prioritize investments based on performance

• Collaborate with Client Leadership, Media Investment, Econometrics, Creative, and Search, Social, and Commerce/Retail Media teams

• Transform business objectives into TVAD strategies targeting awareness, consideration, and performance channels

• Oversee daily client strategy and execution

• Deliver growth-oriented updates and quarterly business reviews linking media efforts to revenue, CAC, LTV, and incremental reach

• Integrate TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative

• Educate clients and teams while establishing codified playbooks

• Responsibly utilize DSP goal strategies, pacing, frequency, brand safety, and verification capabilities

• Initiate, assess, and scale platform innovations

• Apply Bliss Point insights to budget allocations and innovative approaches

• Offer structured feedback for tool enhancements

• Design effective TVAD experiments, set success criteria, and maintain consistent evaluation intervals

• Anticipate expected impacts and associated risks

• Advocate for Tinuiti's measurement and attribution framework

• Clarify model limitations when suggesting modifications

• Support data integrity and operational health

• Eliminate recurring inefficiencies such as unmanaged frequency, low-quality inventory, and overlap

• Assist the Pod in adopting improved working methodologies

• Establish annual Rocks and KPIs for complex clients

• Mentor junior team members in the absence of direct reports

⛳️ Requirements

• 5–7 years of managing TV/video/audio/display at scale with comprehensive ownership, or 5–7 years in analytical roles with significant media analytics experience

• Proficient in CTV/OTT/Linear, online video, digital audio/podcasts, and programmatic display

• Familiar with DSPs and various advertising platforms

• Understanding of verification, IVT/viewability, audience/data utilization, and frequency management

• Adept at coordinating with publishers, PMPs, and partners

• Experience with incrementality/lift and fundamental A/B testing

• Strong forecasting skills

• Capability to relate media to revenue, CAC, LTV, and incremental reach/attention

• Advanced skills in Excel/Sheets

• Experience with GA4 and platform analytics

• Proficient in clean documentation and communication

• Client-ready storytelling and clear expectation management

• Effective collaboration with Econometrics, Creative, channel teams, and Client Leadership

• Familiarity with SQL is preferred

• Knowledge of identity/clean-room concepts, attention metrics, brand lift studies, MMM/MTA literacy, YouTube, dynamic creative (DCO), and Bliss Point or similar platforms is advantageous

🏝️ Benefits

• Incentive pay program (RevShare) that includes a monthly variable revenue payment opportunity

• Discretionary annual performance bonus

• Unlimited paid time off

• Fully remote work environment

• Flexible time off options

• 20 paid holidays

• Comprehensive Medical, Dental, Vision, Life & Disability insurance

• Flexible Spending Accounts

• Retirement match of up to 4% of contributions at 100%

• Fringe benefits

• Forma support

• Unlimited Telemedicine and Teletherapy services at no cost

• Thankful giving initiatives

• Equity opportunities

• Birthing parents receive 16 weeks of leave at 100% pay

• Partners are entitled to 12 weeks of parental leave at 100% pay

• Access to on-demand learning resources

• Mentorship program available

• Leadership and management development programs and resources offered