TV, Video, Audio & Display Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive TV, video, audio, and display initiatives.

• Convert data and media insights into actionable decisions.

• Implement practical innovations and expand successful strategies.

• Utilize Bliss Point insights to prioritize investments in high-performing areas.

• Collaborate with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, Commerce/Retail Media, CRM, and other channel teams.

• Translate business objectives into TVAD strategies focusing on awareness, consideration, and performance.

• Oversee daily client strategy and execution.

• Deliver growth-oriented updates and quarterly business reviews linking media performance to revenue, CAC, LTV, and incremental reach.

• Integrate TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative initiatives.

• Educate clients and teams while formalizing playbooks.

• Utilize DSP capabilities and optimization judiciously, including goal strategies, pacing, frequency, brand safety, and verification.

• Pilot, assess, and expand platform innovations.

• Leverage Bliss Point insights to inform budgetary decisions and innovations.

• Provide constructive feedback to enhance tools.

• Design robust TVAD tests, including geo/lift, holdout, powered A/B, or time-series testing.

• Establish success metrics and maintain a consistent measurement routine.

• Predict anticipated impacts and risks.

• Advocate for Tinuiti’s measurement and attribution framework.

• Clarify model limitations when suggesting modifications.

• Support data and operational integrity.

• Eliminate repetitive sources of inefficiency such as unmanaged frequency, low-quality inventory, and overlaps.

• Assist the Pod in adopting more effective working methods.

⛳️ Requirements

• 5–7 years of experience managing TV/video/audio/display at scale with complete ownership, or 5–7 years in analytical positions with significant media analytics exposure.

• Knowledge of DSPs/ad platforms, verification/IVT/viewability, audience/data utilization, and frequency management.

• Proficient in liaising with publishers/PMPs/partners.

• Experience with incrementality/lift and foundational A/B testing.

• Strong forecasting skills.

• Capability to link media performance to revenue, CAC, LTV, incremental reach, and attention metrics.

• Advanced proficiency in Excel/Sheets.

• SQL knowledge is preferred.

• Familiarity with GA4 and platform analytics.

• Excellent documentation and communication skills.

• Ability to create client-ready narratives and set clear expectations.

• Strong partnership skills with Econometrics, Creative, channel teams, and Client Leadership.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote working environment.

• Flexible work arrangements.

• 20 paid holidays.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement plan with up to 4% matching contributions at 100%.

• Additional fringe benefits.

• Forma wellness benefits.

• Unlimited Telemedicine and Teletherapy services at no cost.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents receive 16 weeks of paid leave at 100% salary.

• Partners are entitled to 12 weeks of parental leave.

• Access to on-demand learning resources.

• Mentorship program available.

• Leadership and management development programs and resources offered.

• Monthly variable revenue payment opportunities through RevShare.

• Discretionary annual performance bonuses.