TV, Video, Audio & Display Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance comprehensive TV, video, audio, and display initiatives to attract new customers, increase revenue, and enhance customer lifetime value (LTV), while maintaining operational efficiency.

• Convert data insights and media findings into actionable strategies, implement practical innovations, and scale successful initiatives.

• Collaborate closely with Client Leadership, Media Investment, Econometrics, Creative, and various channel teams.

• Transform business objectives into a structured TVAD strategy that encompasses awareness, consideration, and performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear).

• Oversee daily client strategy and execution; deliver growth-oriented updates and quarterly business reviews (QBRs) that link media efforts to business results (revenue, customer acquisition cost (CAC), LTV, incremental reach).

⛳️ Requirements

• 5–7 years of experience managing TV/video/audio/display at scale (including CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with complete ownership; or 5–7 years in analytical roles (such as finance/consulting) with significant media analytics exposure.

• Knowledgeable about DSPs/ad platforms, verification, invalid traffic (IVT)/viewability, audience/data utilization, and frequency management; adept at collaborating with publishers, private marketplace (PMP) partners.

• Proficient in incrementality/lift analysis and basic A/B testing; capable of forecasting and correlating media efforts with revenue, CAC, LTV, and incremental reach/attention.

• Advanced skills in Excel/Sheets; familiarity with SQL preferred; experience with GA4 and platform analytics; demonstrated ability in maintaining clear documentation and communication.

• Skilled in client-focused storytelling; adept at setting clear expectations; effective collaborator with Econometrics, Creative, channel teams, and Client Leadership.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.

• 20 paid holidays, including multiple long weekends.

• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.

• Retirement: Match up to 4% of your contributions at 100%.

• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving.

• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks).

• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.