Turkey Country Manager – Crypto iGaming

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Develop and implement the market strategy, commercial roadmap, and P&L for Turkey.

• Foster growth in first-time depositors, active players, GGR/NGR, and customer lifetime value.

• Create and enhance acquisition channels through affiliates, influencers/KOLs, SEO, paid media, social platforms, and strategic partnerships.

• Cultivate relationships with Turkish affiliates, streamers, media partners, and gaming communities.

• Negotiate CPA, revenue-share, and hybrid agreements.

• Direct VIP, retention, and reactivation strategies, including campaigns aimed at recovering dormant and churned players.

• Collaborate closely with CRM to enhance conversion rates, retention, player activity, and lifetime value.

• Establish local brand positioning, promotions, and campaigns tailored to Turkish player behavior, products, payment methods, and cryptocurrency usage.

• Observe competitors, pinpoint growth opportunities, and optimize acquisition costs and ROI.

• Construct and lead local commercial teams across acquisition, affiliate, VIP, marketing, and community functions.

• Work in conjunction with central marketing, CRM, product, payments, compliance, and operations teams.

• Create a growth strategy, acquisition network, VIP operations, and retention and reactivation initiatives within the first 6–12 months.

• Achieve performance targets related to profitable acquisition, FTDs, active players, VIP growth, retention, reactivation, GGR/NGR, and overall market expansion.

⛳️ Requirements

• Extensive experience in Turkey-focused online casino, sportsbook, crypto gaming, or a closely related iGaming sector.

• Demonstrated success in increasing customer acquisition and revenue within the Turkish market.

• Proven experience in managing VIP operations, retention, reactivation, and high-value player relationships.

• Established connections within Turkish affiliates, influencers, KOLs, streamers, and gaming communities.

• Strong knowledge of CPA, revenue share, CAC, LTV, churn, retention, and player profitability metrics.

• Experience in managing acquisition budgets and achieving measurable ROI.

• Exceptional commercial and analytical abilities, with an entrepreneurial and hands-on approach.

• Native or near-native proficiency in Turkish and strong communication skills in English.

🏝️ Benefits

• A competitive and flexible compensation package tailored to experience and seniority.

• Performance-based incentive schemes may be available, linked to the growth and profitability of the Turkish business.