TikTok Ads Expert

This is a fully remote position, open to applicants in India.

📋 Description

• Propel the growth of paid social initiatives across Valerie's diverse portfolio of ecommerce brands.

• Take full ownership of TikTok performance, overseeing everything from campaign strategy and execution to creative testing, optimization, and performance evaluation.

• Profitably scale TikTok to enhance customer acquisition and drive revenue growth.

• Collaborate with Creative, Analytics, Paid Media, AI, and Brand teams to pinpoint successful creative concepts, target audiences, and campaign strategies.

• Continuously experiment with hooks, formats, audiences, and creative ideas.

• Transform performance data into concise, actionable insights for Creative teams.

• Actively identify performance risks and uncover opportunities.

• Develop testing frameworks and playbooks to enable brands to learn and scale more rapidly.

• Share performance insights and recommendations with internal stakeholders.

• Engage in account audits, campaign setup, optimization, troubleshooting, and reporting.

• Navigate the hiring process, involving discussions with Talent, the Hiring Manager, cross-functional stakeholders, and leadership, alongside a role-specific assessment as necessary.

⛳️ Requirements

• 4–5+ years of practical experience managing TikTok Ads, preferably within ecommerce or DTC sectors.

• Demonstrated success in scaling TikTok purchase/conversion campaigns and generating measurable revenue growth.

• Strong expertise in TikTok Ads Manager, covering campaign setup, targeting, bidding, budget allocation, optimization, and reporting.

• In-depth knowledge of TikTok's creative ecosystem, including user-generated content (UGC), creator-led content, short-form video, static images, motion graphics, hooks, and storytelling techniques.

• Proven track record in designing and conducting structured creative and performance experiments.

• Solid understanding of ecommerce performance metrics such as ROAS, CPA, CAC, CTR, CPM, conversion rate, and profitability.

• Experience with attribution, UTM tracking, pixel implementation, and conversion measurement.

• Capability to audit TikTok accounts, identify performance deficiencies, and convert insights into clear optimization strategies.

• Strong analytical and problem-solving abilities.

• Exceptional communication and collaboration skills across Creative, Analytics, Paid Media, and Brand teams.

• Ability to work autonomously and take ownership in a dynamic environment.

🏝️ Benefits

• Competitive compensation.

• Access to tools necessary for optimal performance.

• Meaningful work with a tangible impact.

• High level of ownership from day one.

• Collaboration with seasoned founders, operators, and specialists.

• Opportunities for personal and professional growth as Valerie expands.

• An inclusive workplace dedicated to supporting individuals from diverse backgrounds, experiences, and perspectives.