Territory Manager – South Asian Diaspora

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the strategic market development and launch of EMPIRE, initially concentrating on the Panjabi music sector in Canada.

• Plan, direct, organize, execute, and manage artist campaigns for both domestic and international inbound releases.

• Assist in the strategic planning for releases both internationally and domestically.

• Develop release and campaign timelines for local releases.

• Recruit and oversee third-party vendors, including PR, radio, and television pluggers.

• Establish and maintain marketing budgets specific to Canadian markets.

• Identify and scout new talent for the record label and distribution operations.

• Recognize new domestic label clients for distribution through EMPIRE.

• Work collaboratively with A&R, social media, PR, CRM, and other departments on marketing initiatives.

• Track campaign performance and optimize revenues and earnings.

• Manage project profit and loss statements.

• Research EMPIRE's information services data to support decision-making.

• Seek out new business development opportunities.

• Cultivate local sales relationships with the global sales team.

• Engage in platform outreach and relationship management.

• Propose releases for streaming service playlists and other key partners.

• Supply marketing drivers for the Commerce team.

• Direct and oversee the creation of promotional assets that support music and messaging.

• Develop and coordinate videos, artwork, and various visual content.

• Innovate fan-engagement campaigns utilizing social platforms and emerging technologies.

• Manage consumer products and other marketing strategies.

• Build, maintain, and evaluate external marketing partnerships.

• Identify artist needs and align solutions with their objectives.

• Monitor project risks and proactively devise solutions.

• Communicate and document project status and functional progress.

• Perform additional assigned duties.

⛳️ Requirements

• A minimum of 5 years of experience in marketing/A&R within the entertainment industry.

• Proven experience in breaking new artists, with a solid understanding of current market conditions, trends, and best practices.

• Knowledge of the music industry, including Panjabi, Hip-hop, R&B, and Desi genres.

• Strong administrative capabilities.

• Proficient in articulating and conveying marketing strategies to teams within the label, management, and artists.

• Familiarity with traditional and digital media, encompassing social and content streaming platforms.

• Excellent interpersonal and communication skills, both written and verbal.

• Understanding of confidentiality and discretion.

• Ability to manage multiple projects and ensure task completion.

• Highly detail-oriented and exceptionally organized.

• Team player receptive to feedback, with strong communication skills.

• Must be based in Toronto.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunity for professional development and growth within the company.

• Collaborative and inclusive work environment.

• Access to industry events and networking opportunities.