Territory Manager, Hospitality & Foodservice

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Manage a diverse account portfolio for La Colombe in the Denver/Rocky Mountain region.

• Maintain a revenue portfolio that includes hospitality and foodservice accounts while achieving sales targets.

• Seek out new opportunities within hospitality and foodservice sectors.

• Preserve the existing account base through effective retention strategies.

• Develop and sustain a sales pipeline throughout all stages of the sales cycle.

• Act as the prominent La Colombe representative among key accounts.

• Market premium drip, espresso programs, cold brew, Office Coffee Service (OCS) solutions, and on-tap beverage platforms.

• Tailor sales presentations and financial models to suit hospitality and foodservice clients.

• Implement account-specific execution of national contracts and Joint Business Plans (JBPs).

• Assess current expenditures, potential category opportunities, wallet share gaps, and margin profiles for each account.

• Lead product sampling and demonstration events.

• Cultivate relationships with key decision-makers in the hospitality and foodservice sectors.

• Collaborate with distributor partners, management companies, National Account Managers, regional foodservice teams, education, service operations, marketing, and client services teams.

• Maintain up-to-date CRM records following significant customer interactions.

• Provide pipeline updates and sales forecasts to the Regional Director segmented by category.

• Engage in monthly regional calls, quarterly business reviews, and quarterly ride-alongs.

⛳️ Requirements

• 3-7 years of sales experience within Consumer Packaged Goods (CPG), foodservice, or the coffee industry, particularly in a field-based setting.

• Experience in both hospitality and foodservice channels is highly advantageous.

• Comfortable engaging with hospitality buyers, including General Managers, Food & Beverage Directors, and Beverage Managers.

• Experienced in selling to foodservice buyers, such as foodservice directors, contract dining managers, and healthcare Food & Beverage leaders.

• Familiarity with foodservice distributor Operating Companies (OPCOs) is a plus.

• Demonstrated success in acquiring new accounts across various account types.

• Strong consultative selling abilities, including discovery, value framing, handling objections, and closing sales.

• Capacity to quickly adapt between the language and economic considerations of hospitality and foodservice buyers.

• Comfortable with a predominantly field-based role and a market-focused approach.

• Proficient in Microsoft Excel and PowerPoint.

• Experienced with Customer Relationship Management (CRM) systems; HubSpot or equivalent is required.

• Bachelor’s degree in a relevant field or equivalent experience combined with education.

• Willingness to travel 50% or more within the designated market.

🏝️ Benefits

• Medical coverage

• Dental coverage

• Vision coverage

• Disability insurance

• Health savings account

• Flexible spending accounts

• Tuition reimbursement

• 401k match of 100% on up to 5% of eligible pay

• Fertility assistance

• Childcare assistance

• 12 weeks of parental leave at full pay after six months of continuous employment

• Employee assistance program

• Fitness discounts

• Wellness reimbursement

• On-site gym access at select locations

• Monthly wellness newsletter

• 120 hours of paid time off

• 11 holidays

• Paid volunteer time off

• Bonus

• Equity