Territory Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Drive the distribution, consideration, adoption, advocacy, market share, and revenue for Village Farms brands and products.

• Forge authentic connections and foster meaningful collaboration with store owners, key decision-makers, budtenders, and trade influencers.

• Deliver exceptional sales processes and customer service.

• Oversee the designated territory and establish a consistent call cycle for all accounts.

• Develop and implement a sales strategy to achieve or surpass distribution and revenue goals.

• Utilize consultative selling techniques while managing product assortment and ensuring pricing consistency.

• Comprehend product category dynamics, trends, and specific account needs.

• Conduct data analysis at the territory level and set targeted sales call objectives.

• Execute brand and trade marketing initiatives while maximizing return on investment.

• Provide education on products, cultivation methods, and quality standards.

• Monitor and capture competitive performance and behaviors.

• Cultivate and nurture mutually beneficial relationships with accounts and internal stakeholders.

• Represent the Village Farms portfolio at trade and industry events.

• Utilize merchandising tools and promotional assets to create consumer impact.

• Occasionally deliver education and trade marketing activities outside of regular business hours.

• Perform additional duties as requested, directed, or assigned.

• Maintain regular attendance.

⛳️ Requirements

• Post-secondary education preferred.

• A minimum of 1–2 years’ experience in retail, B2B sales, wholesale, trade marketing, customer service, or a related field.

• Previous experience in the cannabis sector is advantageous, but not mandatory.

• Transferable knowledge and proven experience with Salesforce is beneficial.

• Demonstrated understanding of sales best practices and account management.

• Ability to effectively communicate, present information, and convey compelling brand stories.

• Capacity to create and implement a strategic route plan within a designated territory.

• Interest in, knowledge of, and passion for cannabis is a plus.

• Excellent interpersonal skills for influencing and networking.

• Ability to establish and cultivate mutually beneficial and trusting business relationships.

• Self-starter driven to achieve and surpass goals.

• Proven history of delivering growth objectives and critical KPIs.

• Passion for learning, sharing knowledge, and ongoing development.

• Creative thinker focused on delivering innovative solutions.

• Proficiency with Microsoft Office programs.

• Must possess a driver's license and have the willingness/ability to travel extensively within a geographic region.

• Must be able to maintain and successfully pass an RCMP criminal record check and obtain a security clearance.

🏝️ Benefits

• Company-paid comprehensive benefits.

• Education assistance to support your growth.

• Remote work arrangement.