Technical SEO Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee technical SEO initiatives for higher education client accounts.

• Conduct technical audits that assess crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken links.

• Prioritize issues based on their impact and effort, while justifying those decisions.

• Develop developer-ready specifications and ensure follow-through until solutions are implemented and confirmed.

• Manage light WordPress implementations, including titles, meta descriptions, plugin-level redirects, and schema.

• Monitor Google Search Console and GA4 for traffic declines, errors, and indexing issues.

• Ensure technical readiness for AI search (AEO/GEO), focusing on crawler accessibility, structured data, entity optimization, and content organization.

• Design and construct Claude-based tools, agents, and workflows for audits, prioritization, reporting, and quality assurance.

• Establish content production systems that convert briefs, client guidelines, and optimization goals into nearly publish-ready drafts.

• Translate team standards into reusable systems.

• Integrate Search Console, GA4, crawl exports, and Ahrefs/Semrush into streamlined workflows.

• Document systems, provide team training, and assess their effectiveness.

• Act as the team's technical SEO expert.

• Participate in client calls to discuss intricate technical subjects.

• Assess emerging search technologies and suggest tools, processes, and workflows.

⛳️ Requirements

• 5+ years of experience in SEO, with a minimum of 3 years concentrating on technical SEO, preferably in an agency setting or managing multiple sites.

• Proven ability to identify significant site issues, prioritize them, and facilitate their resolution.

• Extensive hands-on experience with Google Search Console, GA4, Screaming Frog, and either Ahrefs or Semrush.

• Strong understanding of WordPress, including themes, plugins, redirects, and schema.

• Advanced, practical experience with Claude, including the creation of agents and AI-assisted workflows.

• Excellent written communication skills.

• Capability to take ownership of outcomes across numerous accounts without needing direction.

• Experience with the Claude API or other APIs, as well as basic scripting in Python or JavaScript.

• Familiarity with AI search visibility (AEO/GEO).

• Experience with log file analysis, JavaScript SEO, or large-scale site migrations.

• Knowledge of Grammarly, Asana, or comparable tools.

• Background in higher education or enrollment marketing.

🏝️ Benefits

• Fully remote work environment.

• Hands-on experience with SEO, AEO, and GEO as AI search transforms how students discover schools.

• Direct impact on the agency's SEO operations through the systems you create and document.