Director of SEO, AEO

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and advance SEO and AEO strategies to enhance client visibility on search engines, AI-driven search, and answer platforms.

• Keep abreast of evolving search behaviors and convert them into scalable strategies.

• Achieve measurable results across client campaigns on Google Search and emerging AI-driven search and answer platforms.

• Engage in hands-on experimentation, innovation, and testing.

• Formulate hypotheses, conduct experiments, analyze results, and transform findings into repeatable strategies in SEO, AEO, content, technical SEO, and AI-driven search.

• Recognize and test practical uses of AI and emerging technologies.

• Assess new tools and methodologies based on their performance, efficiency, scalability, and client outcomes.

• Develop training materials, documentation, and resources for SEO Specialists, Sales, Client Services, and other teams.

• Lead and cultivate a multidisciplinary SEO and AEO strategy team of roughly 15 members focused on content, links, strategy, and analytics.

• Mentor team members while promoting accountability, curiosity, continuous learning, and measurable improvement.

• Utilize analytics and performance data to pinpoint opportunities, address challenges, and inform strategic decisions.

• Transform successful experiments into scalable processes across a diverse client base.

• Collaborate with Sales, Client Services, Design, Fulfillment, Development, and other leaders to ensure cohesive execution as search evolves.

⛳️ Requirements

• Proven experience as a Director of SEO and AEO.

• Comprehensive understanding of traditional SEO, including local, organic, technical, content, and authority-building strategies.

• Knowledge of AEO, AI-powered search, and the dynamics of evolving search behavior.

• Established ability to formulate hypotheses, execute structured experiments, analyze results, and enhance performance.

• Hands-on leadership that balances strategy, experimentation, data analysis, problem-solving, and team management.

• Strong proficiency in Google Analytics, Search Console, Ahrefs, SEMrush, and Moz.

• In-depth understanding of AI and emerging technologies related to search and digital marketing.

• Capacity to evaluate and strategically apply new tools.

• Skill in converting complex concepts, experiments, and technical findings into training resources, documentation, and playbooks.

• Capability to establish scalable processes across teams and a diverse client portfolio.

• Demonstrated success in leading multidisciplinary teams, nurturing talent, fostering accountability, and collaborating across functions.

• Ability to spend extended periods working on a computer, including participating and presenting on camera during video calls.

🏝️ Benefits

• Four Medical plans with Company HSA Contribution.

• MetLife Dental plans.

• Vision plan.

• Life Insurance.

• Disability Insurance.

• 15 days of PTO accrued annually.

• 6 paid holidays.

• 4 floating holidays.

• 401K.

• Paid parental leave.

• BizBucks peer-to-peer rewards program with weekly prizes, including Amazon gift cards.

• Award-winning culture featuring a fun, energetic, and supportive atmosphere.

• No travel required.

• Reasonable accommodations may be provided to enable individuals with disabilities to perform essential job functions.