Technical Marketing Specialist

This is a fully remote position, open to applicants in Guatemala, +4 more countries.

📋 Description

• Conduct research on keywords, search intent, competitors, and content possibilities.

• Formulate strategies to enhance organic search visibility and draw in qualified traffic.

• Create SEO-focused content plans and comprehensive briefs for copywriters.

• Evaluate completed content for alignment with SEO practices.

• Oversee and enhance on-page and technical SEO aspects, including metadata, headings, internal links, indexing, site architecture, image optimization, schema markup, and overall website health.

• Track website performance, SEO metrics, and campaign outcomes utilizing GA4, Google Search Console, and Semrush.

• Recognize trends, issues, and opportunities, and implement enhancements based on findings.

• Design, create, and sustain engaging, conversion-oriented website pages and landing pages.

• Leverage AI tools to aid research, design, content planning, and production while ensuring precision and quality.

• Assess websites, landing pages, content, and digital assets for accuracy, functionality, usability, SEO compliance, and brand consistency.

• Actively seek ways to enhance website performance, content effectiveness, user experience, and marketing outcomes.

⛳️ Requirements

• 4–6+ years of experience in digital marketing, SEO, website development, UX/UI, digital design, or a multidimensional marketing role.

• Proven track record in developing and executing SEO strategies.

• Experience in conducting keyword research, competitive analysis, and identifying opportunities for organic search.

• Proficient in creating detailed SEO content briefs and guiding copywriters on content structure, search intent, and optimization.

• Practical experience in maintaining website SEO and resolving both on-page and technical SEO issues.

• Ability to analyze website and marketing analytics, detect significant trends, and recommend or implement enhancements.

• Experience in designing and constructing websites or landing pages.

• Familiarity with AI tools to enhance research, development, design, and marketing workflows.

• Capable of working independently, prioritizing tasks, and managing projects from planning to execution and enhancement.

• Preferred experience in B2B, professional services, SaaS, legal, staffing, or agency sectors.

• Proficiency in keyword research and search intent analysis.

• Expertise in SEO content planning and brief development.

• Knowledge of on-page SEO, including headings, metadata, URLs, and internal linking.

• Understanding of technical SEO fundamentals, such as crawling, indexing, redirects, canonical tags, and schema markup.

• Experience in content audits and optimizing existing pages.

• Comprehension of SEO and answer engine optimization (AEO) best practices.

• Proficiency in Google Analytics 4 (GA4).

• Familiarity with Google Search Console.

• Experience with Semrush, Ahrefs, or similar SEO tools.

• Knowledge of Google Keyword Planner and Google Trends.

• Ability to assess organic traffic, rankings, engagement, and conversions.

• Skill in converting reporting insights into actionable steps and enhancements.

• Familiarity with WordPress, Elementor, Webflow, Framer, or comparable website platforms.

• Proficiency in Figma for layouts, wireframes, and prototypes.

• Understanding of HTML/CSS fundamentals.

• Expertise in responsive and mobile-first design.

• Experience in landing page development and conversion optimization.

• Practical application of AI tools for research, content planning, website development, and creative production.

🏝️ Benefits

• Biweekly Payments: Assured with no deductions on our part.

• Long-Term Opportunities: Establish a lasting professional relationship with us.

• Fully Remote: Work from the convenience of your home—no onsite travel necessary.

• Paid Time Off: Enjoy 2 weeks of paid leave and recognition of US holidays.

• Wellness Support: Gain access to our in-house psychologist and wellness coaching services.

• Professional Growth: Take advantage of free training, language enhancement sessions, and coaching programs.

• Exclusive Learning Access: Unlock free access to over 200 continuous improvement courses.