Senior Integrated Marketing Manager, Verticals

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the integrated marketing roadmap for the B2B and Retail/Commerce sectors, ensuring alignment with business objectives, pipeline opportunities, market demands, and campaign schedules.

• Spearhead the vertical strategy for StackAdapt’s flagship brand campaigns, refining existing market initiatives prior to proposing new ones.

• Develop specialized vertical programs when significant gaps are identified, such as guides, peak-season events, webinars, and sponsorships.

• Manage the vertical webinar initiative, encompassing objectives, speaker coordination, promotion, follow-up, production, design, web execution, and webinar platform management.

• Convert revenue insights, market trends, customer demands, and performance metrics into strategic campaign approaches, messaging suggestions, and actionable marketing plans.

• Collaborate with vertical Sales directors, team leaders, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams to synchronize priorities, responsibilities, timelines, and outcomes.

• Oversee campaigns from strategy formulation through execution and measurement, including project planning, stakeholder communication, performance evaluation, and post-campaign insights.

• Create a framework for assessing vertical marketing contributions, including pipeline impact, campaign engagement, and other pertinent performance metrics.

• Establish targets with vertical Sales and Marketing Operations, determine measurement methods, and report on progress.

• Present roadmaps, recommendations, performance updates, and strategic insights to senior stakeholders.

• Enhance StackAdapt's reputation among retail and commerce marketers while bolstering its B2B initiatives and agency partnerships.

⛳️ Requirements

• 5+ years of experience in integrated marketing, growth marketing, demand generation, or vertical marketing.

• Proven experience executing cross-functional, multi-channel campaigns from strategy development to measurement.

• Strong business insight and the capability to translate revenue objectives, pipeline insights, and market opportunities into marketing strategies.

• Demonstrated ability to manage intricate, cross-functional campaigns from planning through execution and evaluation.

• Excellent project management and organizational capabilities, with a history of handling multiple priorities, stakeholders, and deadlines.

• Experience collaborating closely with Sales, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams.

• Proficient in clear communication and storytelling, including the ability to present roadmaps and results to senior leadership.

• Strong strategic judgment and storytelling abilities, capable of crafting compelling narratives for diverse audiences.

• Experience in planning or supporting webinars, events, forums, or other virtual and in-person marketing programs.

• Familiarity with marketing automation, campaign management, analytics, and project management tools.

• A collaborative and team-oriented approach, with the ability to foster alignment across teams.

• Background in B2B marketing, retail, commerce, advertising technology, or a relevant industry is a plus.

• Relevant education, licensure, and certifications may influence final compensation; none are explicitly required for the role.

🏝️ Benefits

• Highly competitive salary

• Retirement/ 401K/ Pension Savings globally

• Competitive Paid time off packages including birthday's off!

• Access to a comprehensive mental health care program

• Health benefits from day one of employment

• Work from home reimbursements

• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto

• Robust training and onboarding program

• Coverage and support of personal development initiatives (conferences, courses, books, etc.)

• Access to StackAdapt programmatic courses and certifications to support continuous learning

• An awesome parental leave program

• A friendly, welcoming, and supportive culture

• Our social and team events!

• Additional compensation may include annual bonuses, commissions, equity awards, and a comprehensive benefits package