Lead Field Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Develop and implement integrated field marketing strategies for the Americas region that align with pipeline, revenue, retention, and GTM objectives.

• Collaborate with regional sales leaders, account teams, and partners to identify growth opportunities and design targeted marketing programs.

• Adapt global marketing initiatives into regionally relevant campaigns and experiences customized for local market requirements.

• Create and execute marketing plans that support Appfire and partner joint business strategies.

• Work together with Sales, Marketing, Channel, Alliances, and Ecosystem teams on planning, partner marketing initiatives, and co-marketing efforts.

• Plan, execute, and enhance regional partner events, sponsorships, community gatherings, roadshows, customer events, and enablement activities.

• Organize and implement joint webinars with partners.

• Oversee event execution from strategy and planning through to post-event analysis and reporting.

• Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high-quality execution and consistent brand representation.

• Assess program effectiveness through KPIs such as pipeline influence, sourced revenue, attendance, engagement, and ROI.

• Promote inclusion in demand generation campaigns and facilitate client and partner reference stories.

• Provide marketing interlock with the regional Channel VP and Channel Managers.

• Execute joint marketing campaigns, partner-led events, sponsorships, and regional GTM programs.

• Act as a liaison between regional sales teams, marketing, and partner stakeholders.

• Collaborate cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services, and Digital Marketing teams.

• Ensure prompt lead follow-up, campaign tracking, and reporting.

• Analyze campaign and event performance to identify optimization opportunities and actionable insights.

• Manage regional marketing budgets and forecast expenditures.

• Advise Americas sales leadership and regional stakeholders.

• Share best practices, campaign insights, and scalable processes with the global field marketing team.

⛳️ Requirements

• 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.

• Proven experience in owning and planning events from strategy to execution, including budgeting, coordination, execution, and post-event evaluation.

• Demonstrated success in developing partner marketing plans and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact.

• Strong collaboration skills with a focus on working closely with sales, channel, and partner organizations.

• Experience collaborating with channel, alliance, or ecosystem partners on joint marketing initiatives.

• Proven ability to drive pipeline and revenue through field marketing programs.

• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.

• Analytical mindset with experience in measuring campaign performance and event ROI.

• Excellent communication, stakeholder management, and cross-functional collaboration abilities.

• Familiarity with marketing automation and CRM platforms, including Salesforce.

• Nice to have: Experience within the Atlassian, SaaS, or enterprise software ecosystem.

• Nice to have: Knowledge of channel marketing and partner ecosystem models.

• Nice to have: Experience supporting multi-country or regional marketing programs across the Americas.

• Nice to have: Ability to excel in a fast-paced, highly collaborative environment.

🏝️ Benefits

• Join a global, product (SaaS) organization with employees across 28 countries.

• Equity - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.

• Generous PTO.

• Additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.

• Comprehensive coverage through Empire Health.

• Annual Sport Allowance.

• Fully remote work for candidates based in the US or Canada.