Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform company priorities into effective marketing strategies and campaigns in collaboration with leadership.

• Oversee the daily marketing operations, including paid acquisition, organic content, SEO, email marketing, social media, partnerships, creative initiatives, and more.

• Collaborate with channel specialists to define priorities, responsibilities, timelines, and deliverables.

• Designate project owners, monitor progress, troubleshoot obstacles, and ensure initiatives remain on track.

• Assess marketing materials prior to launch to ensure quality, messaging, audience alignment, brand consistency, and compliance.

• Analyze strategies, messaging, customer funnels, and execution across various channels.

• Develop and enhance procedures for planning, briefs, reviews, approvals, launches, reporting, and collaboration.

• Administer the marketing calendar and project pipeline effectively.

• Track channel performance and pinpoint necessary adjustments.

• Integrate the customer journey across channels from initial engagement to conversion and continuous communication.

• Collaborate with product, clinical, legal/compliance, design, customer support, and leadership teams.

• Manage relationships with agencies, freelancers, vendors, and external partners.

• Offer leadership insights into priorities, progress, results, risks, and forthcoming initiatives.

• Identify marketing gaps and areas for opportunity.

• Ensure that marketing efforts meet relevant compliance standards within a regulated industry.

⛳️ Requirements

• 3–6 years of practical marketing experience.

• Ideally possess experience in a fast-paced consumer, DTC, subscription, healthcare, wellness, or technology sector.

• Experience in multiple marketing disciplines or channels.

• Proficient understanding of paid acquisition, lifecycle/email marketing, content creation, SEO, social media, creative projects, landing pages, conversion strategies, and customer journeys.

• Strong marketing acumen across various audiences, positioning, offers, messaging, funnels, and channel strategies.

• Ability to assess marketing efforts from both customer and business viewpoints.

• Comfortable reviewing marketing performance and comprehending key metrics across channels.

• Experience managing multiple campaigns, projects, or workstreams concurrently.

• Proven experience in project management, overseeing agencies, contractors, or small teams.

• Excellent project management and organizational capabilities.

• Skill in identifying unclear, inconsistent, off-brand, poorly targeted, or potentially non-compliant work.

• Ability to learn and implement detailed compliance and branding guidelines in a regulated marketing context.

• Strong communication skills and confidence in providing constructive feedback.

• High ownership, curiosity, follow-through, and meticulous attention to detail.

• Comfortable operating in a dynamic early-stage environment where priorities may shift rapidly.

• Proficient communication skills in professional-level English.

• Availability to work during U.S. business hours.

🏝️ Benefits

• Remote-first work environment.

• A globally distributed team.

• Equal opportunity employer.