Lead Field Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and implement comprehensive field marketing strategies for the Americas region that align with pipeline, revenue, retention, and go-to-market goals.

• Collaborate with regional sales leaders, account teams, and partners to pinpoint growth opportunities and design tailored marketing programs.

• Adapt global marketing initiatives into campaigns and experiences that are relevant to the region.

• Create and implement marketing plans that support Appfire and partner joint business strategies.

• Work together with Sales, Marketing, Channel, Alliances, and Ecosystem teams on planning, partner marketing, and co-marketing initiatives.

• Organize, execute, and enhance regional events, including partner events, sponsorships, community gatherings, roadshows, customer events, and enablement activities.

• Develop and deliver joint webinars in partnership with colleagues.

• Oversee event execution from strategy and planning through to post-event analysis and reporting.

• Collaborate with vendors, agencies, event partners, and internal stakeholders.

• Assess program effectiveness through pipeline influence, sourced revenue, attendance, engagement, and ROI metrics.

• Foster inclusion in demand generation campaigns and facilitate client and partner reference stories.

• Provide marketing interlock with regional Channel leadership and support local ACE events and partner webinars.

• Implement joint marketing campaigns, partner-led events, sponsorships, and regional go-to-market strategies.

• Act as a liaison among regional sales, marketing, and partner stakeholders.

• Collaborate across functions to develop integrated campaigns that support field initiatives.

• Ensure prompt lead follow-up, campaign tracking, and reporting.

• Analyze campaign and event performance to identify optimization opportunities and actionable insights.

• Manage regional marketing budgets and forecast expenditure.

• Serve as a trusted marketing advisor to the sales leadership in the Americas.

• Share best practices, campaign insights, and scalable processes with the global field marketing team.

⛳️ Requirements

• 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.

• Proven experience in owning and planning events from strategy through execution, including budgeting, coordination, execution, and post-event analysis.

• Experience in developing partner marketing plans and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact.

• Strong collaboration skills with the ability to work closely with sales, channel, and partner organizations.

• Experience collaborating with channel, alliance, or ecosystem partners on joint marketing initiatives.

• Demonstrated ability to generate pipeline and revenue impact through field marketing programs.

• Strong project management and organizational skills, capable of managing multiple priorities concurrently.

• Analytical mindset with experience in measuring campaign performance and event ROI.

• Excellent communication, stakeholder management, and cross-functional collaboration skills.

• Familiarity with marketing automation and CRM platforms, including Salesforce.

• Experience within the Atlassian, SaaS, or enterprise software ecosystem is a plus.

• Knowledge of channel marketing and partner ecosystem models is advantageous.

• Experience in supporting multi-country or regional marketing initiatives across the Americas is a plus.

• Ability to excel in a fast-paced, highly collaborative environment is beneficial.

🏝️ Benefits

• Equity - Every Appfire team member is eligible for company equity.

• Unlimited PTO.

• 3 fully paid days each year to participate in the Corporate Social Responsibility (CSR) program.

• Health insurance is 100% company-paid.

• Dental coverage is 50/50.

• 401(k) plan with company matching.

• Flexible Spending Accounts (FSA).

• Monthly stipend to support remote work setup.

• Fully remote work for candidates based in the US or Canada.