Strategist, Paid Media & Shopping

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead the strategy and execution of Shopping, paid search, and paid social initiatives for mid-market and enterprise B2B manufacturers and distributors.

• Take ownership of diagnosis, roadmap, and revenue results for assigned client accounts.

• Lead strategy discussions, proposal presentations, and quarterly business reviews.

• Convert channel performance data into P&L implications for client executives.

• Oversee feed strategy in platforms such as Feedonomics, GoDataFeed, or similar, including taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child structure, and custom labels.

• Develop Shopping and Performance Max campaigns tailored to B2B buyer behavior.

• Implement cross-channel exclusion logic to safeguard distributor relationships and prevent cannibalization.

• Create comprehensive paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok.

• Design audience and targeting frameworks for B2B, encompassing CRM and first-party list activation, customer match, account-based audiences, and lookalikes.

• Direct creative strategies and testing roadmaps utilizing product catalog ads, dynamic creative, and video content.

• Manage measurement and attribution across channels, linking platform data to ecommerce and CRM outcomes.

• Conduct bi-weekly client meetings, quarterly business reviews, and ad hoc strategy sessions.

• Generate reports that connect channel performance to revenue results.

• Proactively identify channel conflicts, feed degradation, reseller activities, and Buy Box losses.

• Document repeatable frameworks derived from client engagements.

• Contribute to audit deliverables, sales enablement efforts, and internal training programs.

• Collaborate with the Managing Director on Commerce Architecture / ChannelOS.

• Attain NSM goals, maintain CSAT scores above 4.5, achieve account retention rates above 90%, and contribute at least one methodology each quarter.

⛳️ Requirements

• Minimum of 4 years managing paid media campaigns.

• At least 2 years of direct experience with Shopping/feeds and/or Amazon.

• Proficient in Feedonomics, GoDataFeed, Productsup, Channable, or similar platforms.

• Familiarity with Amazon Seller Central and Vendor Central.

• Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

• Experience with B2B clients or environments with high-SKU catalogs.

• Proven track record of working directly with clients to set strategy while executing with Director's support.

• Strong written and verbal communication skills.

• Comfortable presenting to C-suite executives.

• Ability to work within a consultative sales approach.

• Capable of contributing to audit and proposal initiatives.

• Established and valid work authorization in the country of residence.

• Permanent residency in Canada is required for this position.

• Reliable internet connection.

• Ability to remain stationary for extended durations and interpret both written and verbal communication.

🏝️ Benefits

• Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.

• 100% employer-funded plan for employees and a 50% employer contribution for dependents in the US, Canada, and Mexico.

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services via Omada.

• Aaptiv virtual workout sessions.

• Complimentary One Medical membership for both primary and virtual healthcare.

• Unlimited paid time off with a minimum requirement of 2 weeks.

• Paid company holidays.

• Day off on your birthday.

• End-of-year recharge from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonuses based on tenure.

• Company-wide retreat held annually.

• Fully virtual work from a home office.

• Availability of PC or Mac laptops.