Paid Media Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client calls to discuss performance, strategies, testing priorities, and future actions.

• Prepare and deliver bi-weekly performance reports at least 24 hours in advance of scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Build and maintain client relationships to support retention, renewals, and referrals.

• Proactively identify and address potential risks and opportunities within accounts.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and implement strategies for improvement.

• Formulate testing strategies across audiences, offers, messaging, creatives, and campaign variables.

• Write direct-response ad copy and scripts for video sales letters targeting financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to create hypotheses for creative and messaging enhancements.

• Collaborate with video editors to provide creative guidance.

• Leverage AI tools to expedite research and copy development.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of hands-on paid media experience, with significant responsibility in Meta advertising.

• Demonstrated experience managing multiple client accounts while leading client-facing strategy discussions.

• Proven ability to steer campaigns towards defined performance objectives while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging variations.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preferred experience in lead-generation and appointment-setting campaigns.

• Knowledge of video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

• Candidates considered for the higher compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation tier should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible Scheduling.

• Performance Bonus.