Senior Demand Generation, Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in United States, +5 more countries.

📋 Description

• Develop and execute inbound and outbound demand generation campaigns for ELS and SecureChain, focusing on key segments, personas, and accounts.

• Oversee lead nurturing in HubSpot by creating segmented, behavior-driven nurture journeys and re-engagement initiatives that transition leads to sales readiness.

• Design and coordinate lead scoring, qualification, and routing in collaboration with Sales, which includes defining MQL and SQL criteria, handoff workflows, and follow-up SLAs.

• Propel customer lifecycle marketing encompassing onboarding, engagement, retention, cross-selling, and upselling, in collaboration with Customer Success and Account Management teams.

• Incorporate AI throughout the marketing funnel by developing AI agents and workflows for account research, enrichment, large-scale personalization, predictive scoring, and campaign testing, ensuring quality and compliance through human review.

• Analyze and report on pipeline contributions, conversion rates, and expansion metrics.

• Ensure the integrity of HubSpot data, attribution, and dashboards.

⛳️ Requirements

• Minimum of 5 years of practical experience in B2B demand generation, lifecycle marketing, or marketing automation.

• Advanced HubSpot expertise, including workflows, lead scoring, list management and segmentation, lifecycle stages, routing, and reporting.

• HubSpot certifications are advantageous.

• Demonstrated hands-on experience utilizing AI in marketing, including LLM assistants like Claude and ChatGPT, HubSpot AI functionalities, AI enrichment and prospecting tools, and automation platforms such as Clay, Zapier, and n8n, with quantifiable outcomes.

• Proven history of developing nurture, scoring, and routing programs that have enhanced the qualified pipeline.

• Strong analytical capabilities, encompassing funnel metrics, attribution, GA4, and data-driven optimization.

• Direct execution experience without reliance on external agencies.

• Background in B2B cybersecurity, open-source, or infrastructure software is preferred.

🏝️ Benefits

• Opportunities for professional development and growth.

• Engaging and challenging projects.

• Access to mentor and knowledge-exchange programs.

• Fully remote work with flexible hours, enabling work from any location globally.

• 24 days of paid vacation annually.

• 10 days of national holidays.

• Unlimited sick leave policy.

• Compensation for private medical insurance.

• Reimbursement for co-working expenses.

• Gym and sports activity reimbursement.

• Incentive for the most innovative idea eligible for company patenting.