Performance Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage an eight-figure annual paid marketing budget, along with strategy and performance outcomes.

• Enhance customer acquisition while ensuring efficient unit economics.

• Oversee and refine a multi-initiative growth engine across Meta, TikTok, and Google.

• Collaborate closely with the performance marketing agency, rigorously evaluating execution, decisions, and recommendations.

• Drive channel strategy while maintaining a hands-on approach to tactics.

• Identify opportunities to boost spending before efficiency starts to decline.

• Leverage creative and media-buying insights to inform testing and scaling efforts.

• Investigate and experiment with new channels beyond Meta, TikTok, and Google.

• Lead a project focused on cross-platform measurement to ensure consistent performance tracking.

• Contribute to building and leading the performance marketing team as the company expands.

⛳️ Requirements

• Over 6 years of experience in performance marketing, managing $1M+ per month in paid spend directly.

• Experience with subscription apps, optimizing the journey from installs to trials, conversions, and payback.

• Extensive knowledge of iOS measurement, including SKAN, AEM, and a Mobile Measurement Partner (e.g., Appsflyer).

• Strong understanding of creative strategies and media buying on Meta, TikTok, and Google.

• Proficient in using AI tools (e.g., Claude) for analytical purposes.

• A background or passion for the fitness/wellness industry is a plus.

• Experience with creator-led or UGC-led paid social campaigns is advantageous.

• Familiarity with web-to-app funnels is a bonus.

• Proven experience in launching and scaling a new paid channel from the ground up is a plus.

• Background in managing and developing a team of performance marketers is advantageous.

• Must be able to operate within US time zones.

• Must have authorization to work in the United States; the application will inquire about the need for employer sponsorship.

🏝️ Benefits

• Competitive salary with significant equity opportunities.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Unlimited paid time off (PTO).

• Brand new equipment provided.

• Complimentary Ladder membership for you and your family.

• Access to a fully-stocked gym and studio.

• Real spending autonomy from day one.

• An opportunity to build and lead the team as we grow.