Staff Product Manager, Search and AI Visibility

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the product strategy, roadmap, and performance related to organic discovery and AI visibility across the platform.

• Collaborate with clients and client-facing teams to uncover product opportunities.

• Develop business cases and link roadmaps to retention, revenue, and client outcomes.

• Ensure client brands, listings, and expertise are understandable to AI assistants.

• Establish measurement criteria for citations and visibility across answer engines.

• Oversee the technical foundations for client websites, working alongside engineering on defaults, automation, and safeguards.

• Conduct tests on representative groups of sites, assess impact, and scale successful solutions.

• Partner with engineering and design teams by drafting clear requirements.

• Collaborate with client success, sales, and marketing to launch products and convey their value.

⛳️ Requirements

• A minimum of 7 years of product management experience.

• Full ownership of a product line with responsibility for adoption, client outcomes, and revenue.

• Practical experience with SEO or organic growth strategies.

• An up-to-date perspective on AI search technologies.

• Sufficient technical expertise to engage effectively with engineers.

• Strong skills in measurement and experimentation.

• Capability to leverage AI for investigation, prototyping, and overcoming obstacles.

• Preferred: Experience in product roles catering to small businesses or solo operators.

• Preferred: Background in managing marketing products such as websites, emails, local listings, reviews, or social media.

• Preferred: Experience in making slow or uncertain results visible to customers in SEO or advertising contexts.

• Preferred: Familiarity with platforms that serve multiple customer sites or accounts.

• Preferred: Experience in deploying LLM-powered products into production.

• Preferred: Background in content, editorial, or brand-related work.

• Preferred: Experience as a founder, GM, or in a P&L role.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• Engaging company culture with team-building activities.