Staff Product Manager, Consumer Growth, Loyalty

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the vision and roadmap for Affirm’s consumer loyalty program over multiple quarters.

• Establish hypotheses, success metrics, and sequencing for program development.

• Implement rewards and tiers, which include earning mechanics, member benefits, redemption processes, as well as in-app, checkout, and post-purchase experiences.

• Create engagement loops that leverage progress, milestones, and personalized offers.

• Manage program economics, focusing on reward liability, funding mix, incentives, incremental GMV, and cost per member.

• Set up loyalty measurement through holdouts, incrementality testing, and long-term LTV analysis.

• Optimize earning and burning rates along with tier thresholds based on data analysis.

• Collaborate with Risk, Credit, Legal, Compliance, Finance, and Marketing to ensure rewards are compliant and clearly communicated.

• Align with senior stakeholders and coordinate dependencies across Card, Shopping, Servicing, and Marketing teams.

• Lead engineering and design pods through uncertain scenarios.

⛳️ Requirements

• A minimum of 8 years in Product Management.

• Proven experience in consumer mobile applications, fintech, or neobanks.

• Experience in building or scaling loyalty, rewards, or engagement programs.

• Understanding of earning and burning mechanics along with program economics.

• A history of launching products from inception.

• Experience in managing repeat usage, cohort retention, or share of wallet as a key metric.

• Ability to develop and justify financial models related to reward costs, funding mix, and payback periods.

• Strong instincts for user experience and high design standards.

• Proficiency in experimental design, incrementality/attribution, and LTV measurement.

• Data skills, including self-service capabilities in SQL and Amplitude.

• Demonstrated success in shipping consumer financial or regulated products.

• Comfort in collaborating with Risk/Credit, Legal, and Compliance teams.

• Exceptional cross-functional leadership skills with experience in leading without direct authority.

• Familiarity with AI tools such as Claude Code and Cursor for research, analysis, prototyping, and product vision.

• Bachelor’s degree in a related field or equivalent practical experience.

🏝️ Benefits

• 100% subsidized medical coverage for employees and their dependents.

• Dental and vision coverage for employees and their dependents.

• Monthly stipend for tech setup expenses.

• Monthly stipends for health and wellness initiatives.

• Flexible time off policy.

• Generous holiday calendar.

• Employee stock purchase plan (ESPP) offering discounted Affirm stock.

• Remote-first work flexibility.

• Inclusive interview accommodations for candidates with disabilities.

• In-person onboarding experience for all new hires.