Staff Account-Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Horizon3's account-based marketing strategy for all tiers and key target accounts.

• Collaborate with sales and SDR leadership to establish and maintain segmented target account lists.

• Create account-level strategies that encompass buying group mapping, engagement gap analysis, tailored messaging, and channel sequencing.

• Develop and uphold ABM planning and reporting rhythms in partnership with sales.

• Design and implement multi-touch initiatives across Influ2, ZoomInfo Co-Pilot, Reachdesk, LinkedIn, field events, direct mail, and SDR outreach.

• Construct tiered ABM strategies for cold prospects, intent-qualified accounts, open-pipeline accounts, and decision-stage accounts.

• Collaborate with field marketing on CISO dinners, roundtables, enterprise experiences, and executive events.

• Manage paid media targeting and personalized content alongside digital and product marketing teams.

• Oversee direct mail and gifting strategy, including thresholds, deployment, and follow-up procedures.

• Act as the primary ABM liaison to sales and SDR leadership, sharing intent and engagement insights and coordinating follow-up actions.

• Provide sales representatives with insights into account engagement and subsequent actions.

• Manage the ABM technology stack in collaboration with marketing operations, including Influ2, Reachdesk, ZoomInfo Co-Pilot, and Salesforce attribution.

• Ensure accurate attribution of ABM activities in Salesforce through a consistent UTM structure, campaign membership, and pipeline influence reporting.

• Define and monitor ABM KPIs, including engagement, buying group coverage, meetings, pipeline influence, pipeline generation, and stage velocity.

• Develop reporting frameworks and continuously refine messaging, channels, sequencing, and offers.

• Report directly to the Director of Campaigns, ABM, and Marketing Operations.

• Travel up to 20% for significant field events, internal offsites, and sales team alignment.

⛳️ Requirements

• A minimum of 6 years of B2B marketing experience with a focus on strategy and execution in a high-growth SaaS or technology company.

• Demonstrated success in designing and executing ABM programs that drive measurable pipeline growth and accelerate deal velocity.

• Practical experience with platforms such as 6Sense, Bombora, Influ2 or similar contact-level advertising tools, Reachdesk or comparable gifting platforms, and ZoomInfo.

• Proficient in Salesforce for campaign attribution, account-level pipeline tracking, and ABM reporting.

• Experience collaborating closely with sales and SDR teams, including account planning sessions and pipeline evaluations.

• Capability to create buying group maps, account engagement strategies, and tiered program plays from the ground up.

• Strong skills in cross-functional collaboration with field marketing, digital, product marketing, and marketing operations.

• Excellent project management and organizational abilities.

• Capacity to convey complex technical topics into clear messaging for CISOs, security architects, and IT/SecOps professionals.

• Background in cybersecurity, DevSecOps, or related B2B security markets.

• Familiarity with LinkedIn Campaign Manager.

• Experience managing direct mail and gifting programs as part of coordinated ABM strategies.

• Previous support for Federal or Public Sector ABM initiatives.

• Knowledge of Pardot, Marketo, or HubSpot.

• Legally eligible to work in the United States.

🏝️ Benefits

• Equity package in the form of stock options for all full-time positions.

• Comprehensive health, vision, and dental insurance for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Opportunities for career development.

• An inclusive and collaborative work environment.

• Remote work model.

• Job-related travel expenses are reviewed and approved by management.