Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the content and editorial calendar from initial draft to publication.

• Draft and refine blog posts, email copy, social media content, landing pages, and educational materials for both patients and providers.

• Collect feedback from clinicians and internal specialists, facilitate the review of drafts, and manage revisions.

• Assist with video and testimonial content logistics, including scheduling, consent processes, interview preparation, and repurposing content.

• Create and launch email campaigns and lifecycle programs using HubSpot.

• Administer HubSpot templates, lists, segmentation, workflows, landing pages, and forms.

• Oversee campaign setup, testing, quality assurance, and scheduling.

• Generate and maintain reports for campaigns and channels.

• Identify actionable trends and performance challenges in collaboration with the Director of Marketing.

• Provide support for conferences, trade shows, webinars, and partner events.

• Handle event logistics, including collateral, booth materials, registration, promotional assets, follow-up, and lead capture.

• Keep project trackers, timelines, and deliverables updated across multiple workstreams.

• Coordinate with agencies, freelancers, and production partners.

• Conduct initial vendor work reviews to ensure quality and brand consistency.

• Utilize AI tools to enhance research, drafting, and production efficiency.

• Create presentations, one-pagers, and materials for partners.

• Produce on-brand assets using Canva, Figma, or similar design tools.

• Maintain an up-to-date library of materials for Partner and Network teams.

• Collaborate with Product, Clinical, Network, and partner teams on messaging, campaigns, and product launches.

• Oversee the management of company merchandise, including sourcing, ordering, inventory, and distribution.

⛳️ Requirements

• 2–4 years of marketing experience, preferably in a startup or fast-paced environment.

• Excellent writing and editing abilities.

• Practical experience with HubSpot, particularly in email and lifecycle campaigns.

• Strong project management and organizational capabilities.

• Proficient in analyzing campaign reports and summarizing performance metrics.

• Skilled in using Canva, Figma, or Adobe Creative Cloud.

• Comfortable navigating ambiguity and establishing processes that are not yet in place.

• Experience in the healthcare, health tech, digital health, or provider networks is preferred.

• HubSpot certifications are a plus.

• Prior experience supporting events, conferences, or webinars is preferred.

• Familiarity with coordinating video or testimonial content is a plus.

• Understanding of content requiring consent, privacy, or compliance review is preferred.

• Basic video editing skills are preferred.

• Experience with website CMS, especially HubSpot, is preferred.

• Knowledge of SEO and content optimization fundamentals is preferred.

• Proven ability to utilize AI tools for enhancing output and quality is preferred.

• Availability Monday through Friday during standard business hours.

🏝️ Benefits

• Comprehensive benefits package offered (specific benefits not detailed).

• Occasional travel opportunities.

• Gain exposure to marketing strategy and broader campaign management.

• Opportunity to leverage AI tools to enhance productivity and quality.