Social Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive Paid Social initiatives across platforms such as Meta, TikTok, Pinterest, Snapchat, and Reddit.

• Drive the acquisition of new customers, increase revenue, and enhance customer lifetime value (LTV).

• Leverage data and creative insights to inform decisions, test different strategies, and scale successful concepts.

• Utilize automation and Bliss Point insights to optimize expenditures and minimize waste.

• Collaborate with teams in Creative, Analytics, Product/Bliss Point, and Client Leadership within the Pod.

• Transform best practices into replicable playbooks.

• Convert business objectives into actionable Paid Social strategies targeting prospecting, retargeting, and customer loyalty.

• Set clear client expectations, explain available options and trade-offs, and report results linked to business outcomes.

• Educate clients and team members while documenting reusable processes.

• Employ platform features and automation to enhance overall performance.

• Use Bliss Point insights to inform budget decisions, testing, and creative/audience strategies.

• Design effective holdout, lift, or A/B tests and establish criteria for success.

• Ensure robust tracking measures, including pixel/CAPI, event mapping, UTMs, and GA4.

• Communicate data limitations when suggesting modifications.

• Mitigate creative fatigue, overlapping audiences, and resets in the learning phase.

• Assist the Pod in adopting improved working methods.

• Pilot and expand automation and Bliss Point-guided allocations that demonstrate proven incremental impact.

⛳️ Requirements

• Over 5 years of experience managing Paid Social campaigns on Meta and TikTok.

• Familiarity with Pinterest, Snapchat, or Reddit is advantageous.

• Hands-on experience with Meta Advantage+, value optimization, and CAPI.

• Practical experience with TikTok Smart Performance.

• Direct experience with Pinterest Performance+.

• Proficient in audience design.

• Experienced in creative testing methodologies.

• Basic understanding of catalog/Dynamic Product Ads (DPA).

• Comfortable working with GA4 and platform analytics tools.

• Ability to design effective tests and link media efforts to revenue, customer acquisition cost (CAC), and LTV.

• Skilled in storytelling for senior stakeholders.

• Capable of influencing across various functions.

• Strong client-facing communication skills.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• 20 paid holidays annually.

• Comprehensive medical, dental, vision, life, and disability insurance.

• Flexible Spending Accounts available.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Additional fringe benefits offered.

• Forma wellness benefits included.

• Unlimited telemedicine and teletherapy services at no cost.

• Thankful giving opportunities.

• Equity options available.

• For birthing parents: 16 weeks of leave with full pay.

• For partners: 12 weeks of parental leave with full pay.

• Access to on-demand learning resources.

• Mentorship program available.

• Leadership and management development programs and resources provided.

• Monthly variable revenue payment potential through RevShare.

• Eligibility for discretionary annual performance bonuses.