Social Media Specialist, Community Support

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, organize, and implement a consistent weekly social media content calendar that aligns with brand initiatives, product launches, and ocean conservation awareness events.

• Create engaging, high-converting short-form video content for TikTok, Instagram Reels, and YouTube Shorts.

• Emphasize product advantages, reef-safe scientific methods, packing tips for dive trips, and eco-friendly advice.

• Collaborate with brand ambassadors, influencers, and non-profit organizations to enhance user-generated content and joint ocean advocacy initiatives.

• Track channel analytics, such as engagement, reach, and click-through rates, and provide actionable insights.

• Oversee daily social media channels including Instagram, TikTok, Facebook, and YouTube.

• Promptly respond to comments, direct messages, tags, and reviews.

• Address customer inquiries regarding product usage, shipping, order assistance, and ingredient transparency.

• Engage in discussions related to ocean conservation, diving, and eco-friendly lifestyles.

• Refer complex customer service issues to internal support and e-commerce teams.

• Inform followers about reef-safe products compared to traditional chemical sunscreens.

• Support brand giveaways, ambassador challenges, and coverage of trade shows/events.

⛳️ Requirements

• A minimum of 2 years of practical experience managing organic social media channels and/or digital customer support for a DTC ecommerce or eco-lifestyle brand.

• Proficient in short-form video editing tools such as CapCut, Canva, Adobe Express, or Premiere Pro.

• Strong aptitude for visual storytelling.

• Outstanding written and verbal communication skills.

• Ability to simplify complex scientific concepts, including the differences between mineral and chemical UV filters, in a clear and friendly manner.

• Empathetic, solution-focused approach to addressing customer concerns in both public and private messaging platforms.

• Familiarity with social media management software like Later, Sprout Social, or Buffer.

• Experience using ecommerce helpdesk tools such as Gorgias, Zendesk, or Shopify.

• A deep commitment to ocean conservation, outdoor/water activities, or sustainable living.

• Self-motivated with a strong initiative, capable of working independently in a remote setting while ensuring team alignment.

🏝️ Benefits

• Generous employee discounts on products.

• Flexible/remote work schedule.

• Opportunity to make a direct contribution to ocean conservation efforts and partnership programs.

• Competitive base salary based on experience.