Social Media Marketing – Administrative Virtual Assistant

This is a fully remote position, open to applicants in United States.

📋 Description

• Review and tailor pre-scheduled social media posts created by the client's Cruise Planners system.

• Customize generic or franchise-wide content to align with the client's brand, personality, experiences, and marketing strategy.

• Edit captions, descriptions, and messaging prior to publication.

• Maintain a cohesive and engaging social media presence.

• Evaluate scheduled content and pinpoint opportunities to enhance relevance and engagement.

• Develop social media content, promotional materials, flyers, promotional graphics, and digital marketing assets.

• Design promotional content for travel packages, destinations, cruises, and other travel offerings.

• Adapt existing travel videos into social media content.

• Edit short-form travel videos incorporating text, captions, and visual elements.

• Propose content strategies, promotional ideas, and methods to enhance online visibility.

• Send follow-up emails and messages to current and potential clients using authorized systems.

• Prepare personalized check-in emails and identify clients who need additional follow-up.

• Coordinate client follow-up activities and ensure that communications are completed.

• Provide administrative support as business needs change.

• Organize marketing materials and content resources.

• Identify opportunities to optimize repetitive marketing and administrative tasks.

• Recommend enhancements that support business growth.

• Communicate proactively about tasks, deadlines, and progress.

⛳️ Requirements

• Strong written English communication abilities.

• Experience or proven skills in social media management and content customization.

• Basic graphic design skills for creating marketing flyers and promotional materials.

• Familiarity with video editing or the ability to transform existing videos into engaging social media content.

• Keen attention to detail and capability to personalize generic content.

• Strong organizational and time management skills.

• Ability to follow instructions and work independently.

• Proactive mindset in identifying tasks and proposing improvements.

• Proficient written communication skills for drafting client follow-up emails.

• Willingness and capability to learn and work with the client's existing systems.

• Experience with SOCI / Cruise Planners Social Media System, CPMax CRM, and email platform is necessary for the role's established workflows.

• Familiarity with Canva or similar graphic design software is preferred.

• Experience with CapCut or similar video editing software is preferred.

• Previous experience as a Social Media VA, Marketing VA, or Administrative VA is preferred.

• Travel industry experience is a plus but not mandatory.

• Familiarity with social media marketing and digital promotional campaigns is preferred.

• Experience in creating promotional graphics, flyers, and marketing materials is preferred.

• Basic video editing experience is preferred.

• Experience with client follow-ups and customer relationship management is preferred.

🏝️ Benefits

• Part-time, flexible working arrangement.

• Minimum commitment of 10 hours per week to begin.

• Potential for increased hours as the business expands.

• No strict requirement to align with the client's time zone.

• Remote work opportunity.

• Primarily email-based communication.