Vice President, Social Media

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Lead strategic initiatives in social media and influencer marketing for various prominent healthcare and consumer health accounts.

• Provide expert advice to clients on social strategies, digital trends, content creation, and platform innovations within the dynamic health landscape.

• Manage the complete planning and execution of social campaigns, ensuring high-quality outcomes, compliance, and measurable results.

• Collaborate with creative, media, digital, and account teams to develop integrated health communication programs.

• Facilitate client workshops, conduct social training sessions, deliver platform trend briefings, and lead best-practice sessions in social media.

• Utilize data, analytics, and social listening insights to inform strategy, reveal audience behaviors, and guide recommendations.

• Build and nurture teams by providing strategic direction and opportunities for professional development.

• Drive new business growth through pitches, strategic proposals, and identifying opportunities within healthcare and consumer health clients.

• Assist teams and clients in navigating issues management and reputation-sensitive scenarios in both regulated and consumer-facing contexts.

• Report directly to a Senior Vice President of Social Media.

⛳️ Requirements

• 10+ years of experience in social media, digital communications, or influencer marketing within the healthcare, wellness, pharmaceutical, or consumer health sectors.

• Extensive knowledge of platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging social channels.

• Strong comprehension of healthcare communications, patient and consumer demographics, social trends, creator partnerships, and culturally relevant storytelling.

• Proven experience in managing complex client relationships and overseeing integrated social programs across multiple accounts.

• Familiarity with healthcare compliance environments and the approval processes involved.

• Demonstrated leadership abilities with experience in mentoring and developing teams.

• Confidence in presenting to senior stakeholders and leading workshops, training sessions, and pitches.

• Proficient in using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar platforms.

• Strong commercial awareness with experience in budget management, forecasting, and supporting business growth.

🏝️ Benefits

• Medical insurance

• Dental insurance

• 401(k)

• Tuition reimbursement

• Flexible time off

• Flexible work environment

• Personal support

• Tailored learning and development opportunities