Director, Consumer Comms – Social Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop messaging and strategies for consumer communications and earned media.

• Enhance Headway’s visibility in the news cycle and pinpoint relevant cultural discussions.

• Foster relationships with journalists at pertinent consumer outlets.

• Oversee the agency partnership.

• Collaborate with research and analytics teams to produce and disseminate data-driven storytelling across earned, owned, and social media channels.

• Establish and lead the organic social media team.

• Define social channel strategies and create compelling content.

• Manage patient brand content across various platforms including blog, YouTube, Substack, and others.

• Enhance content discoverability using search and AI tools.

• Identify opportunities to position Headway within cultural discussions.

• Guide and expand a small team while being actively involved in day-to-day tasks.

• Collaborate with Communications, Brand, Product Marketing, as well as research and analytics teams.

⛳️ Requirements

• Over 10 years of experience in consumer communications.

• Ideally, a minimum of 3 years in-house experience leading teams.

• Proven experience in leading or closely collaborating with social or content marketing.

• Background in establishing a consumer communications or brand function from the ground up.

• Strong media relations skills and established connections with journalists at relevant consumer outlets.

• Experience in managing an agency.

• Excellent data storytelling skills, capable of transforming research and analytics into engaging consumer content.

• Experience in leading organic social efforts, selecting effective channels, creating high-performing content, and fostering authentic engagement.

• A builder and player-coach, adept at forming a small team while also contributing directly.

• Strong cultural instincts with the ability to take calculated, brand-aligned risks.

• Bonus points for experience in mental health or a similar regulated industry.

• Authorized to work in the United States for any employer.

🏝️ Benefits

• Medical, dental, and vision insurance.

• HSA/FSA options.

• 401(k) plan including a match for 2027.

• Carrot Fertility reimbursement.

• Paid parental, medical, and caregiver leave.

• Equity opportunities.

• Health and wellness benefits.

• Retirement savings options.

• Meaningful ownership opportunities through equity.

• Reasonable accommodations for individuals with disabilities.