Social Media Specialist

This is a fully remote position, open to applicants in Thailand.

📋 Description

• Directly report to the Social Media Team Lead, offering regular updates on content performance, campaign implementations, and market-specific initiatives in Thailand.

• Oversee and enhance social media presence on platforms such as Facebook, Instagram, TikTok, and YouTube in Thailand.

• Generate and distribute Thai-language content, which includes short-form videos, YouTube videos, carousels, stories, and educational posts.

• Establish and maintain a monthly content calendar that aligns with Thai public holidays, local events, product launches, F1 moments, and regional trading trends.

• Collaborate with affiliate and partner teams on co-branded campaigns and shareable content assets tailored for the Thai market.

• Monitor Thai trading communities, social media groups, forums, and fintech platforms to uncover engagement and organic growth opportunities.

• Ensure all content adheres to brand guidelines, local regulatory requirements, and compliance approval processes.

• Measure, analyze, and report on monthly social media performance and key performance indicators (KPIs).

• Adapt global campaigns and creative assets to fit Thailand’s cultural context, language, audience preferences, and market dynamics.

• Stay updated on social media trends, algorithm shifts, emerging content formats, and the digital as well as trading communities in Thailand.

• Coordinate with designers, motion designers, and internal stakeholders to produce high-quality creative assets.

• Manage daily community engagement in Thai, responding to comments and messages, addressing inquiries, escalating customer issues, and promoting positive interactions.

• Identify opportunities to enhance local brand awareness, boost engagement, and cultivate a trusted social media community in Thailand.

⛳️ Requirements

• Bachelor’s degree in Marketing, Social Media, or a related field.

• Minimum of 4 years of experience in social media and content, preferably within financial services, fintech, crypto, or similarly trust-sensitive sectors.

• Strong comprehension of how retail traders consume content in Thailand/Asia.

• Capability to operate under a creative brief and execute consistently across platforms without needing to reinvent direction with each post.

• Familiarity with compliance review processes for financial content.

• Proficient command of both English and Thai languages.

• Proven track record of expanding a brand’s audience in a category where trust is built slowly and lost rapidly.

🏝️ Benefits

• 10 working days of annual leave.

• Opportunity to work remotely while being part of a global team.

• Unlimited membership to Udemy Business.

• Professional and personal development opportunities in a rapidly growing environment.