Social Media Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Develop high-quality, engaging content tailored for Facebook and Instagram, leveraging trends, analytics, and established strategic guidelines.

• Expand Facebook and Instagram accounts while achieving performance goals.

• Schedule approved posts using social media management tools at designated intervals.

• Analyze post performance utilizing analytics tools.

• Monitor engagement, reach, and conversion-rate metrics.

• Utilize performance data to enhance strategies and achieve objectives.

• Stay updated on social media trends, platform changes, and industry news.

• Present weekly statistics and trends following the established format.

• Implement organic social media campaigns in collaboration with the VP of Content Strategy to promote products, services, or events.

• Coordinate efforts across specialized remote team roles and provide constructive feedback on creative outputs.

⛳️ Requirements

• A minimum of 3 years of experience as a Social Media Specialist (or a similar role) managing META accounts (Facebook/Instagram) with over 100,000 followers per account, including experience with a personal brand account.

• Proven expertise in strong copywriting for educational brands.

• A history of effectively translating senior leadership directives into clear priorities, including the ability to quickly re-prioritize when strategies shift.

• An analytical mindset with a proven track record of setting audience growth metrics (size + engagement), interpreting performance data, and converting it into actionable plans and KPI-driven results.

• Basic graphic design skills with a keen eye for visual and aesthetic content.

• Detail-oriented with excellent organizational abilities and the capacity to multitask in a fast-paced, rapidly evolving environment.

• Experience collaborating with remote or distributed team members is preferred.

• Access to an up-to-date Mac or Windows computer equipped with anti-virus protection.

• A reliable high-speed internet connection.

• A quiet, distraction-free workspace.

• Tech-savvy and comfortable with learning new tools and software.

• Proficient and experienced in using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive).

• Must be legally authorized to work in the United States for any employer (W-2 positions).

• A skills test is required as part of the application process.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company.

• 80 hours of paid vacation to start, with additional PTO that increases with your tenure.

• 40 hours of personal days annually for rest, life, and everything in between.

• Paid gym membership to promote your health and well-being.

• 7 paid holidays.

• 50% discount on all Dr. Berg products.

• Fully remote work environment with a strong focus on maintaining a healthy work-life balance.