Social Media Coordinator – Vertical Dramas

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement social media strategies across YouTube, Instagram, TikTok, and Facebook for Vertical Dramas.

• Oversee daily publishing, scheduling, optimization, and quality assurance on social channels.

• Craft captions, hooks, titles, community posts, polls, and promotional text.

• Collaborate with creative teams to produce thumbnails, short-form clips, graphics, and content tailored for each platform.

• Keep an eye on social trends, viral formats, memes, sounds, creators, and updates from platforms.

• Analyze metrics such as views, watch time, retention, engagement, shares, follower growth, CTR, and conversions.

• Suggest modifications to content strategy, creative elements, posting frequency, and distribution based on performance insights.

• Design and conduct A/B tests for creative aspects, messaging, titles, thumbnails, hooks, and content formats.

• Manage social content calendars and coordinate campaigns surrounding releases, premieres, partnerships, events, and brand initiatives.

• Interact with the community through comments, polls, inquiries, and other engaging formats.

• Monitor audience sentiment and highlight feedback, requests, and content opportunities.

• Collaborate with Content, Creative, Production, Marketing, Partnerships, and Talent teams.

• Formulate strategies to boost followers/subscribers, engagement, reach, and repeat viewership.

• Observe competitors, creators, and entertainment brands for best practices and potential opportunities.

• Compile regular performance reports outlining successes, insights, trends, and recommendations.

• Maintain a consistent brand voice while tailoring content for each platform.

• Report directly to the Sr Content & Social Manager.

⛳️ Requirements

• Experience with Vertical Drama content is essential.

• 3+ years of experience managing social media for a media, entertainment, creator, consumer, or digital-first brand.

• Strong knowledge of YouTube, TikTok, Instagram, Facebook, and short-form video strategies.

• Proven ability to grow social audiences and enhance content performance.

• Exceptional copywriting skills with a keen instinct for hooks, storytelling, titles, and compelling social text.

• In-depth understanding of internet culture, Gen Z trends, creators, and rapidly evolving social behaviors.

• Comfortable analyzing social data and translating it into clear creative and strategic decisions.

• Strong organizational skills to manage multiple platforms, campaigns, deadlines, and stakeholders simultaneously.

• Experience working with creators, talent, or entertainment IP is an advantage.

• Familiarity with social publishing, analytics, project management, and content management tools.

• A strong creative instinct combined with a test-and-learn, performance-oriented mindset.

• Must use Dhar Mann Studios time tracking software to log and submit work hours.

🏝️ Benefits

• Remote work from home or personal office.