Social Media Producer

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement social media strategies that engage and grow the audience of More Perfect University.

• Keep track of media outlets, podcasts, YouTubers, newswires, trade publications, cable shows, legislative hearings, and other sources for relevant, interesting, or underreported information.

• Identify newsworthy user-generated content that aligns with the organization's mission and resonates with college students, including personal narratives and footage from protests or labor actions.

• Produce engaging, news-focused content for Instagram, Bluesky, TikTok, and X on a daily basis, including graphics and quick-response clips.

• Assist in the distribution of short-form videos by scheduling and drafting posts for Instagram, Twitter, and Bluesky.

• Make editorial decisions regarding news priorities and present stories accurately and compellingly.

• Sustain More Perfect University’s informative and engaging social media voice while adhering to editorial standards.

• Analyze analytics, audience sentiment, and social media trends, translating insights into actionable strategies.

• Oversee multiple projects and adhere to deadlines.

• Carry out additional responsibilities as needed.

⛳️ Requirements

• A minimum of 3-5 years of experience in social media strategy and storytelling, ideally within a newsroom setting.

• Strong grasp of best practices, algorithms, and metrics for major social media platforms, including Instagram, TikTok, YouTube, Twitter/X, and Bluesky.

• Experience with other platforms such as Substack and Reddit is advantageous.

• Proven track record in significantly increasing followers and engagement across social media pages.

• Basic graphic design skills.

• Familiarity with best practices and software for graphic design and video editing, including Canva, Adobe Suite, Descript, CapCut, and in-app tools for TikTok and Instagram.

• A keen understanding of Gen-Z culture, motivations, interests, and frustrations.

• Knowledge of social media management and analytics tools such as Sprout Social and RivalIQ.

• Outstanding written and interpersonal communication skills.

• Exceptional organizational abilities and capacity to manage multiple priorities simultaneously.

• Capability to work independently in a remote work-from-home environment.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work hours and remote work options.

• Opportunities for professional development and growth.

• A collaborative and inclusive work environment.