Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Oversee Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms

• Develop B2B content specifically for LinkedIn and consumer-focused content for other channels

• Create social media campaigns aligned with business goals, seasonal events, audience requirements, and trends

• Establish and manage a dynamic 30-day content and campaign schedule

• Generate creative ideas and write engaging hooks, captions, and post texts

• Design daily posts using Canva with templates, existing assets, carousels, UGC, and straightforward short-form videos

• Assist in formulating the UGC and creator strategy, particularly for TikTok and Instagram

• Interact with relevant accounts, creators, communities, partners, and B2B audiences

• Experiment with ideas to enhance reach, website traffic, and conversion rates

• Monitor performance weekly and suggest what to expand, adjust, or discontinue

• Identify top-performing content for paid promotion

• Contribute to establishing the social media aesthetic, including templates and content formats

• Take ownership of the concept, direction, and daily execution

• Escalate content or comments when necessary in accordance with healthcare marketing regulations

• Prepare for high-level discussions regarding DrHouse's current social media presence, growth, and conversion objectives

⛳️ Requirements

• Demonstrated success in growing social media accounts with results extending beyond follower numbers, and managing campaigns from conception to outcome

• Exceptional written English and proficient social copywriting abilities

• Strong proficiency in Canva, good visual discernment, and experience with short-form videos

• Highly organized and adept at analyzing performance data

• Creative, proactive, capable of working independently and collaboratively with marketing and creative teams

• Comfortable utilizing AI tools to enhance efficiency, while exercising judgment to avoid generic, AI-generated content

• Experience in the healthcare or regulated industry is essential

• Understanding of, or willingness to rapidly learn, healthcare marketing regulations, including patient privacy (HIPAA), suitable health claims, and when to escalate content or comments

• Capacity to create content for both LinkedIn and consumer-focused channels

• Ability to provide 2 to 3 examples of social media content or campaigns that you have personally contributed to

🏝️ Benefits

• Flexible remote work arrangement

• Consistent overlap with U.S. Central Time (CT) business hours